Simple vs grace & stella
Simple and grace & stella are two distinct skincare lines tailored to different daily rituals and skin needs. The British brand focuses on gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit oily and acne-prone skin best. Meanwhile, the Canadian brand is known for nourishing eye products and moisturizers designed for daily self-care and all skin types. While both offer targeted options like specialized cleansers, masks, and serums, they differ primarily in their core ingredient focus and ideal skin type matches.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
grace & stella is a Canadian skincare brand founded in 2016 and owned by Gravitiq since 2022.
graceandstella.comtracxn.compitchbook.compreqin.com
This page compares some of the most popular Simple and grace & stella products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs grace & stella products
Questions and answers
Simple or grace & stella: which is better?
Both brands have strong options, but grace & stella achieves a Superior Lovi fit for oily skin with its Under Eye Mask. Simple offers a wide range of fragrance-free cleansers and moisturizers containing glycerin that help support hydration.
What is the difference between Simple and grace & stella?
Simple features a wider range of fragrance-free daily skincare essentials like cleansers and moisturizers that Lovi rates as average or high for sensitive skin, whereas grace & stella focuses on targeted treatments such as eye masks and serums that achieve high to superior fit levels for most skin types. Glycerin helps provide hydration across Simple products, and sodium hyaluronate in grace & stella serums helps improve skin quality.
Simple or grace & stella: which moisturizer is better?
grace & stella fits dry skin with a High Lovi level for its Hyaluronic Acid Serum, whereas Simple moisturizers on this page have an Average Lovi fit for dry skin. Glycerin helps provide moisture and niacinamide helps reduce pigmentation, while hyaluronic acid helps improve skin hydration.
Dermatologic Therapy, 2022Clinical, Cosmetic and Investigational Dermatology, 2017
Which is more affordable, Simple or grace & stella?
Simple stands out for its value-friendly moisturizers among the products on this page, while grace & stella does not mention affordability. Both brands feature fragrance-free formulations containing key ingredients like glycerin and niacinamide.
Which causes fewer breakouts, Simple or grace & stella?
Simple products on this page have reviewers frequently noting that they may cause breakouts or irritations, while grace & stella has no such user reports on this page.
How do the founding years and home countries of Simple and grace & stella compare?
Simple was founded in 1960 in the United Kingdom, whereas grace & stella was founded in 2016 in Canada.
Which brand offers a greater variety of products on the page?
Simple offers a greater variety of products on the page, featuring seven items compared to grace & stella's two products. Both brands list no fragrance in their products on this page.
Do products from both Simple and grace & stella contain no fragrance?
Yes, products from both Simple and grace & stella are fragrance-free, as every product on this page lists no fragrance in its ingredients.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
