Simple vs grace & stella
Simple and grace & stella are two distinct skincare lines offering tailored approaches to daily nourishment and gentle care. Simple is known for its gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit acne-prone skin and oily skin best. Meanwhile, grace & stella is loved for its nourishing eye products and moisturizers that feature carefully crafted formulas designed for all skin types. Ultimately, the British brand focuses on targeted solutions for specific complexions, while the Canadian brand emphasizes restorative care and daily self-care for everyone.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
grace & stella is a Canadian skincare brand founded in 2016 and owned by Gravitiq since 2022.
graceandstella.comtracxn.compitchbook.compreqin.com
This page compares some of the most popular Simple and grace & stella products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs grace & stella products
Questions and answers
Simple or grace & stella: which is better?
grace & stella fits dry sensitive skin with a High Lovi level through its Hyaluronic Acid Serum, whereas Simple products on this page achieve an Average fit there. Glycerin helps maintain hydration.
What is the difference between Simple and grace & stella?
Simple offers a broad range of everyday skincare basics like cleansers, toners, and moisturizers that fit oily and acne-prone skin best, while grace & stella focuses on targeted treatments such as eye masks and hyaluronic acid serum. Reviewers note that Simple provides lightweight, value-friendly moisturizers and gentle makeup removers, though some users find that it can cause breakouts or struggles with heavy makeup.
Simple or grace & stella: which moisturizer is better?
Simple offers more varied daily moisturizers, like its lightweight options that reviewers find value-friendly, while grace & stella features a dedicated Hyaluronic Acid Serum that Lovi rates as High for dry skin. Glycerin helps provide skin hydration, and hyaluronic acid may help improve skin quality.
Which is more affordable, Simple or grace & stella?
Simple offers lightweight, value-friendly moisturizers on this page, whereas grace & stella does not feature information about affordability.
Which causes fewer breakouts, Simple or grace & stella?
Simple products on this page are known to sometimes cause breakouts or irritations, whereas grace & stella does not report such issues. Niacinamide in Simple products may help improve skin condition.
When was each brand founded and where are they from?
Simple was founded in 1960 in the United Kingdom, while grace & stella was founded in 2016 in Canada.
Do any products from Simple or grace & stella contain fragrance?
Every product on this page from both Simple and grace & stella lists no fragrance in its ingredients.
How does the Under Eye Mask by grace & stella fit different skin types compared to Simple's products?
The Under Eye Mask by grace & stella achieves a Superior fit for oily skin and a High fit for all other skin types on this page. In comparison, Simple's products generally reach an Average fit across most skin types, though its Kind to Skin Soothing Facial Toner reaches a Superior fit for mature skin and a High fit for several others.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.









