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Simple vs grace & stella

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and grace & stella are two distinct skincare lines tailored to different daily rituals and skin needs. The British brand focuses on gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit oily and acne-prone skin best. Meanwhile, the Canadian brand is known for nourishing eye products and moisturizers designed for daily self-care and all skin types. While both offer targeted options like specialized cleansers, masks, and serums, they differ primarily in their core ingredient focus and ideal skin type matches.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

grace & stella is a Canadian skincare brand founded in 2016 and owned by Gravitiq since 2022.

graceandstella.comtracxn.compitchbook.compreqin.com

This page compares some of the most popular Simple and grace & stella products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs grace & stella products

Questions and answers

Simple or grace & stella: which is better?

Simple offers more varied daily skincare, including a facial toner with a Superior Lovi fit for mature skin, whereas grace & stella focuses on targeted treatments like the Under Eye Mask, which has a Superior Lovi fit for oily skin.

What is the difference between Simple and grace & stella?

Simple offers a wider variety of everyday skincare essentials like cleansers, toners, and moisturizers that fit oily, acne-prone, and mature skin best, whereas grace & stella focuses on targeted treatments including eye masks and serums. Both brands feature fragrance-free formulations across the products on this page.

Simple or grace & stella: which moisturizer is better?

grace & stella offers higher Lovi fit levels for moisturizers like its Hyaluronic Acid Serum, which achieves a High fit for dry skin, compared to the Average fit levels of the moisturizers from Simple on this page. Glycerin helps provide hydration, while topical hyaluronic acid helps improve skin quality and signs of skin aging.

Clinical, Cosmetic and Investigational Dermatology, 2017Dermatologic Therapy, 2022

Which is more affordable, Simple or grace & stella?

Simple offers lightweight, value-friendly moisturizers on this page.

Which causes fewer breakouts, Simple or grace & stella?

Simple features products on this page that may occasionally cause breakouts or irritations according to reviewers, whereas grace & stella has no such user-reported breakout issues mentioned on its page.

Between Simple and grace & stella, which brand was founded earlier and in which country?

Simple was founded earlier, in 1960 in the United Kingdom, whereas grace & stella was founded in 2016 in Canada.

Do any products from Simple or grace & stella contain fragrance?

Every product from both Simple and grace & stella on this page lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between Simple's Hyaluronic Acid Serum equivalent and grace & stella's Hyaluronic Acid Serum?

Simple does not feature a Hyaluronic Acid Serum on this page to compare, while grace & stella achieves a High Lovi fit level for dry skin with its Hyaluronic Acid Serum.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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