Simple vs grace & stella
Simple and grace & stella are two distinct skincare lines offering thoughtful daily care for varying complexions. The British brand is known for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit acne-prone and oily acne-prone skin best by respecting delicate barriers. Conversely, the Canadian brand is loved for nourishing eye products and moisturizers designed for daily self-care that suit all skin types best with restorative hydration. While both brands emphasize gentle care, Simple targets specific concerns with items like the Kind to Skin Soothing Facial Toner and Micellar Cleansing Water, whereas grace & stella offers standout options such as the Under Eye Mask and Hyaluronic Acid Serum.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
grace & stella is a Canadian skincare brand founded in 2016 and owned by Gravitiq since 2022.
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This page compares some of the most popular Simple and grace & stella products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs grace & stella products
Questions and answers
Simple or grace & stella: which is better?
Simple and grace & stella both offer fragrance-free products, but neither stands out as universally better since they cater to different needs with Simple featuring a broad everyday skincare range and grace & stella focusing on targeted treatments like eye masks and serums.
What is the difference between Simple and grace & stella?
Simple offers a broad range of everyday skincare basics like cleansers, toners, and moisturizers featuring niacinamide and glycerin, whereas grace & stella focuses on targeted treatments such as eye masks and serums containing hyaluronic acid. Lovi rates Simple's Kind to Skin Soothing Facial Toner at a High fit for sensitive skin, while grace & stella's Under Eye Mask reaches a Superior fit for oily skin.
Simple or grace & stella: which moisturizer is better?
Simple offers a wider variety of value-friendly and lightweight moisturizers that have an Average Lovi fit for dry skin, whereas grace & stella features a Hyaluronic Acid Serum that achieves a High Lovi fit for dry skin. Glycerin helps moisturize the skin, and topical hyaluronic acid improves skin quality and signs of aging.
Which is more affordable, Simple or grace & stella?
Simple stands out for its lightweight, value-friendly moisturizers, making it the more affordable choice compared to grace & stella.
Which causes fewer breakouts, Simple or grace & stella?
Simple features products on this page that may occasionally cause breakouts or irritations according to reviewers, whereas grace & stella has no such user-reported breakout issues mentioned on the page.
When were Simple and grace & stella founded and who owns them?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011. grace & stella was founded in 2016 in Canada and is owned by Gravitiq.
Do any products from Simple or grace & stella contain fragrance?
Every product on this page from both Simple and grace & stella lists no fragrance in its ingredients.
Which brand offers a micellar cleansing water for makeup removal?
Simple offers micellar cleansing waters for makeup removal, which receive High Lovi fit levels across multiple skin types including sensitive, oily, and dry skin, whereas grace & stella does not feature a micellar water on this page.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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