Simple vs grace & stella
Simple and grace & stella are two distinct skincare lines offering tailored approaches to daily nourishment and gentle care. Simple is known for its gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit acne-prone skin and oily skin best. Meanwhile, grace & stella is loved for its nourishing eye products and moisturizers that feature carefully crafted formulas designed for all skin types. Ultimately, the British brand focuses on targeted solutions for specific complexions, while the Canadian brand emphasizes restorative care and daily self-care for everyone.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
grace & stella is a Canadian skincare brand founded in 2016 and owned by Gravitiq since 2022.
graceandstella.comtracxn.compitchbook.compreqin.com
This page compares some of the most popular Simple and grace & stella products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs grace & stella products
Questions and answers
Simple or grace & stella: which is better?
Neither brand is universally better, as grace & stella fits dry and mature skin with High levels in products like its Hyaluronic Acid Serum, while Simple offers a wider range of value-friendly cleansers and makeup removers.
Dermatologic Therapy, 2022Clinical, Cosmetic and Investigational Dermatology, 2017
What is the difference between Simple and grace & stella?
Simple offers a broad range of everyday cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin, with Lovi fit levels ranging from Average to High across most skin types. In contrast, grace & stella features just two targeted products, with its Under Eye Mask achieving a Superior fit for oily skin and its Hyaluronic Acid Serum showing High or Average fits.
Simple or grace & stella: which moisturizer is better?
For a moisturizer, grace & stella offers the Hyaluronic Acid Serum with a High fit for dry skin, whereas the moisturizers on the Simple page only reach an Average fit. Glycerin helps provide hydration, and topical hyaluronic acid helps improve skin quality and signs of skin aging.
Which is more affordable, Simple or grace & stella?
Simple offers more affordable options, as reviewers frequently mention its moisturizers are value-friendly. grace & stella does not have pricing highlighted on this page.
Which causes fewer breakouts, Simple or grace & stella?
Simple features products on this page with a Low to Average Lovi fit for acne-prone skin, and reviewers often mention that they cause breakouts or irritations. grace & stella has no products on this page rated for causing breakouts.
Between Simple and grace & stella, which brand was founded earlier and in which country?
Simple was founded earlier in 1960 in the United Kingdom, whereas grace & stella was founded in 2016 in Canada.
Do any of the products from Simple or grace & stella contain fragrance in their ingredients?
No, every product on this page from both Simple and grace & stella lists no fragrance in its ingredients.
Which specific skin types do the brand-focused routines for Simple fit best?
According to the brand-focused routines, Simple fits acne-prone skin, oily skin, and oily acne-prone skin best.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.









