Simple vs grace & stella
Simple and grace & stella are two distinct skincare lines tailored to different daily rituals and skin needs. The British brand focuses on gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin, which suit oily and acne-prone skin best. Meanwhile, the Canadian brand is known for nourishing eye products and moisturizers designed for daily self-care and all skin types. While both offer targeted options like specialized cleansers, masks, and serums, they differ primarily in their core ingredient focus and ideal skin type matches.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
grace & stella is a Canadian skincare brand founded in 2016 and owned by Gravitiq since 2022.
graceandstella.comtracxn.compitchbook.compreqin.com
This page compares some of the most popular Simple and grace & stella products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Simple vs grace & stella products
Questions and answers
Simple or grace & stella: which is better?
Both Simple and grace & stella offer fragrance-free skincare, but grace & stella achieves High to Superior Lovi fit levels across most skin types with its Under Eye Mask and Hyaluronic Acid Serum. Simple features a wider range of products on this page, including lightweight moisturizers and gentle makeup removers, though some users note it struggles with heavy makeup or may cause breakouts.
What is the difference between Simple and grace & stella?
Simple offers a wider range of everyday cleansers, makeup removers, and moisturizers with Lovi fit levels mostly reaching Average, whereas grace & stella features specialized products like eye masks and serums with High to Superior fit levels. Niacinamide in Simple products helps reduce skin pigmentation.
Simple or grace & stella: which moisturizer is better?
grace & stella fits dry skin and dry sensitive skin with a High Lovi fit level through its Hyaluronic Acid Serum, whereas the moisturizers on the Simple page only reach an Average fit level for those skin types. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
Which is more affordable, Simple or grace & stella?
Neither brand has pricing information listed on this page, but reviewers mention that Simple offers value-friendly moisturizers. Simple provides lightweight moisturizers that are budget-friendly for shoppers.
Which causes fewer breakouts, Simple or grace & stella?
Simple features products on this page that may occasionally cause breakouts or irritations according to reviewers, whereas grace & stella has no such user-reported breakout issues on this page.
Between Simple and grace & stella, which brand was founded earlier and in which country?
Simple was founded earlier in 1960 in the United Kingdom, whereas grace & stella was founded in 2016 in Canada.
Do any products from Simple or grace & stella contain fragrance in their ingredients?
Every product from Simple and grace & stella on this page lists no fragrance in its ingredients.
Which brand offers a larger variety of products on this page for facial cleansing and moisturization?
Simple offers a larger variety of products on this page for facial cleansing and moisturization, featuring multiple cleansers, makeup removers, a toner, and several moisturizers. In comparison, grace & stella provides only an eye mask and a hyaluronic acid serum on this page.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
