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COSRX vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Asarai are distinct skincare lines, with the former being a Korean brand founded in 2013 and owned by Amorepacific Group since 2024. COSRX is beloved for its thoughtful array of serums, moisturizers, cleansers, masks, and more, which harness key ingredients like hyaluronic acid, glycerin, and niacinamide to suit oily and sensitive skin best. Conversely, Asarai is cherished for its nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best due to their gentle, nourishing botanical bases. Ultimately, the two differ in their core formulations, with the Korean brand focusing on moisture-balancing and soothing ingredients while the latter emphasizes botanical rituals for everyday radiance.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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This page compares some of the most popular COSRX and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Asarai products

Questions and answers

COSRX or Asarai: which is better?

COSRX offers a much larger variety of specialized products with superior and high Lovi fit levels across multiple skin types, whereas Asarai features only a single face mask with average fit levels. Reviewers frequently mention that the products on this page help provide lightweight absorption and deep hydration.

What is the difference between COSRX and Asarai?

COSRX offers a wide range of targeted skincare products suited best for oily, sensitive, and acne-prone skin, whereas Asarai features only a single face mask listed on this page. Reviewers frequently note that the products on this page by COSRX provide lightweight absorption and deep hydration.

Which is more affordable, COSRX or Asarai?

The provided page facts do not contain pricing information, so neither COSRX nor Asarai can be determined as more affordable from this page.

Which causes fewer breakouts, COSRX or Asarai?

COSRX offers multiple products on this page with Superior or High Lovi fit levels for acne-prone and oily acne-prone skin, whereas Asarai has only an Average fit for those skin types.

How do the founding years and corporate ownerships of COSRX and Asarai compare?

COSRX was founded in South Korea in 2013 and is owned by Amorepacific Group, whereas Asarai was founded in 2018 and is owned by Asarai Inc.

Which COSRX product contains fragrance, and does Asarai include fragrance in its products?

The Vitamin E Vitalizing Sunscreen SPF 50+ is the only COSRX product on this page that lists a fragrance, while Asarai includes no fragrance in any of its products.

What are some key shared skincare ingredients across the COSRX product line?

The products on this page by COSRX feature key shared skincare ingredients such as hyaluronic acid, glycerin, niacinamide, and panthenol. Hyaluronic acid helps bind moisture to the skin, while niacinamide may help reduce pigmentation. Panthenol also helps soothe and condition the skin barrier.

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Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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