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The Ordinary vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and No7 are distinct skincare lines offering targeted serums, moisturizers, and treatments built around proven ingredients like hyaluronic acid, glycerin, squalane, vitamin C, and shea butter. The Canadian brand centers its formulations on hydration and barrier support with hyaluronic acid, glycerin, and squalane, making it particularly well suited for dry and dry sensitive skin. Meanwhile, the British brand relies on vitamin C, shea butter, and hyaluronic acid to protect the skin and mitigate erythema, fitting mature and dry skin best. While both brands feature robust selections for acne, dark spots, and aging, the former emphasizes single-ingredient efficacy and the latter focuses on comprehensive anti-aging and eye care.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The Ordinary and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs No7 products

People Say

The OrdinaryNo7
  • Hydration, plumping, and value Mostly MentionedMostly Mentioned
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Smoothes skin texture and improves glow Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Reduces redness and clears acne Often MentionedNot noted
    • “calms down the redness immediately — The Ordinary Azelaic Acid Suspension 10%”
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
  • Irritation, stinging, and breakouts Mostly MentionedMostly Mentioned
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “irritated AF the next day — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Texture and pilling issues under makeup Mostly MentionedNot noted
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”

The Ordinary vs No7 routines for dry skin

See multi-brand routine · 98% fit

The Ordinary vs No7 routines for oily skin

See multi-brand routine · 97% fit

The Ordinary vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

The Ordinary or No7: which is better?

The Ordinary is often preferred for reducing redness and clearing acne, while both brands perform equally well for hydration, plumping, and value. The Ordinary achieves a Superior routine fit across nearly all skin types, whereas No7 focuses heavily on mature skin, dry skin, and skin with dark spots.

What is the difference between The Ordinary and No7?

The Ordinary focuses on targeted, affordable ingredients and helps reduce redness and clear acne better, while No7 focuses more on anti-aging and mature skin care. Lovi gives The Ordinary a Superior routine fit for dry, oily, combination, sensitive, and acne-prone skin types, compared to a High fit for No7 across those same categories.

The Ordinary or No7 for dry skin?

For dry skin, Lovi finds that The Ordinary has a Superior routine fit, while No7 has a High routine fit. The Ordinary features a fragrance-free selection of products on this page, and hyaluronic acid helps provide deep hydration.

Drug Delivery, 2017Dermatologic Therapy, 2022

The Ordinary or No7: which moisturizer is better?

Both The Ordinary and No7 offer moisturizers on the products on this page, and reviewers find hydration, plumping, and value to be equal between the brands. The Ordinary features options like Natural Moisturizing Factors + HA which helps deliver superior fit for dry skin, while No7 includes items like Protect & Perfect Intense Advanced Night Cream which is beneficial for mature skin. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022Drug Delivery, 2017

Which is more affordable, The Ordinary or No7?

The products on this page for The Ordinary offer affordable and great value serums, whereas No7 does not highlight affordability as a key benefit in review themes.

Do The Ordinary products contain fragrance?

The products on this page from The Ordinary list no fragrance in their ingredients.

Which brand focuses best on mature skin?

Both The Ordinary and No7 achieve a Superior Lovi routine fit for mature skin. The Ordinary offers fragrance-free options and is generally more affordable, whereas No7 focuses heavily on anti-aging and line reduction.

Who owns The Ordinary and No7?

The Ordinary is owned by The Estée Lauder Companies Inc., and No7 is owned by Sycamore Partners.

The Ordinary or No7 for oily skin?

The Ordinary is a better fit for oily skin, offering a Superior routine compared to No7's High fit level. Niacinamide helps reduce sebum production and improves skin texture.

The British Journal of Dermatology, 2002Antioxidants, 2021

The Ordinary or No7 for sensitive skin?

Both The Ordinary and No7 offer products for sensitive skin, but Lovi fit for sensitive skin is Superior for The Ordinary and High for No7. Review themes show that The Ordinary does better for reducing redness and clearing acne.

The Ordinary or No7 for acne-prone skin?

The Ordinary is a better choice for acne-prone skin, as it achieves a superior routine fit compared to No7's high fit. Additionally, review themes indicate that The Ordinary does better at reducing redness and clearing acne.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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