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The Ordinary vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and DOT & KEY are distinct skincare labels offering specialized daily regimens. The Canadian brand centers its serums, moisturizers, cleansers, and toners around hyaluronic acid, glycerin, and squalane to best suit dry and dry sensitive skin, whereas the Indian brand is warmly embraced for sensorially pleasing sunscreens and lightweight textures that suit balanced, combination, and normal skin best. Through these different formulations, the former focuses on barrier function and targeted blemish, dark spot, and aging concerns, while the latter delivers protective daily care without heaviness.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular The Ordinary and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs DOT & KEY products

Questions and answers

The Ordinary or DOT & KEY: which is better?

The Ordinary offers a much larger selection of fragrance-free products on this page than DOT & KEY, spanning multiple serums, cleansers, and moisturizers. Lovi rates The Ordinary with High or Superior fit levels across several skin types like dry, sensitive, and oily skin, while DOT & KEY features only a single sunscreen on this page.

What is the difference between The Ordinary and DOT & KEY?

The Ordinary offers a large range of products featuring key ingredients like hyaluronic acid and squalane, while DOT & KEY features a single sunscreen on this page. Lovi shows that the products on this page for The Ordinary fit dry, dry sensitive, and sensitive skin best.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or DOT & KEY?

The products on this page for The Ordinary are often noted by reviewers as being affordable and great value serums. In contrast, the DOT & KEY page features only a single sunscreen and does not have shopper feedback regarding affordability.

Which brand has been on the market longer, The Ordinary or Dot & Key?

The Ordinary has been on the market longer, having been founded in Canada in 2016, whereas Dot & Key was founded in India in 2018.

Do any products from The Ordinary or Dot & Key contain added fragrance?

Every product on this page from both The Ordinary and Dot & Key lists no fragrance in its ingredients.

How many products are listed for Dot & Key compared to The Ordinary?

The products on this page list only one item for Dot & Key, while The Ordinary features thirty-three different skincare products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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