🇫🇷France

Purito vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Shiseido are a Korean skincare brand founded in 2017 and a Japanese skincare brand founded in 1872, respectively. Purito is cherished for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, which rely on gentle formulas, whereas the second brand is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, serums, and more, all formulated with key ingredients like glycerin. The first brand suits dry skin and sensitive skin best, offering soothing daily care, while its counterpart suits sensitive skin and mature skin best, offering gentle yet effective daily care. They differ in their specific offerings, as the Korean brand features standouts like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for skin with dark spots, and the Centella Unscented Serum for mature skin, whereas the Japanese brand offers the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream for mature skin.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Purito and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Shiseido products

People Say

PuritoShiseido
  • Lightweight and Non-Greasy Texture Mostly MentionedSometimes Noted
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Deep Hydration Not notedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Acne-Safe and Gentle Formula Mostly MentionedRarely Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Glass Skin and Radiance Rarely NotedSometimes Noted
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “brighter complexion, healthy glow, less dullness, even skin tone — Shiseido VITAL PERFECTION”
    • “Complexion appeared more luminous — Shiseido Activating Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Hydrating and Plumping Often MentionedNot noted
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
    • “leaves skin plump — Purito Centella Unscented Serum”
  • High Price Point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong Fragrance or Scent Not notedOften Mentioned
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Insufficient Moisture or Hydration Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

Purito vs Shiseido routines for dry skin

See multi-brand routine · 98% fit

Purito vs Shiseido routines for oily skin

See multi-brand routine · 97% fit

Purito vs Shiseido routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Shiseido: which is better?

Purito offers a better fit for dry skin with a Superior routine rating compared to Shiseido's Average rating. Additionally, every product on the Purito page lists no fragrance in its ingredients, whereas many Shiseido products contain fragrance.

What is the difference between Purito and Shiseido?

Purito offers a routine fit of Superior for dry skin on this page, whereas Shiseido offers an Average fit. Furthermore, every product on the Purito page lists no fragrance in its ingredients, while many Shiseido products contain fragrance.

Purito or Shiseido for dry skin?

Purito is a better fit for dry skin, offering a Superior routine fit compared to Shiseido's Average fit on the products on this page. Reviewers note that Purito delivers lightweight, soothing, and barrier-supporting moisturizers without added fragrance.

Purito or Shiseido: which moisturizer is better?

Purito is better for lightweight, soothing, and acne-safe hydration with no fragrance, while Shiseido offers luxurious, deeply hydrating, and line-reducing formulas that often include fragrance. Lovi fit for dry skin is Superior for Purito and Average for Shiseido.

Which is more affordable, Purito or Shiseido?

Purito is more affordable than Shiseido, as Shiseido's high price point is mostly mentioned by reviewers on this page.

Between Purito and Shiseido, which brand offers fragrance-free products?

Purito offers fragrance-free products, as every product on this page lists no fragrance in its ingredients. In contrast, Shiseido includes fragrance in the majority of the products on this page.

How do the founding years and corporate ownership of Purito and Shiseido compare?

Purito was founded in 2017 in South Korea and is owned by Corstone Capital, whereas Shiseido was founded much earlier in 1872 in Japan and is owned by Shiseido Company, Limited.

Which brand performs better for providing deep hydration versus lightweight textures?

Shiseido performs better for deep hydration, while Purito performs better for lightweight and non-greasy textures. Reviewers often mention deep hydration for Shiseido and lightweight moisturizers for Purito.

Purito or Shiseido for oily skin?

Both Purito and Shiseido offer a High routine fit for oily skin. Reviewers note that Purito provides lightweight and non-greasy textures, while Shiseido products on this page deliver deep hydration.

Purito or Shiseido: which sunscreen is better?

Purito is better for sunscreen as the Daily Soft Touch Sunscreen on this page achieves a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, alongside High fits for oily and combination skin.

Purito or Shiseido for sensitive skin?

Purito is a better choice for sensitive skin because Lovi rates its routine fit as Superior compared to Shiseido's High, and every product on the Purito page lists no fragrance in its ingredients.

Purito or Shiseido for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for Shiseido.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play