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Purito vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and BYOMA are two thoughtful skincare lines offering gentle moisturizers, toners, cleansers, serums, and sunscreens. The first brand relies on soothing formulas to suit dry and sensitive skin, while the second uses a signature tri-ceramide complex and squalane to support dry and oily skin. They primarily differ in their specific ingredient focus and targeted skin type alignments, providing reliable daily care for a calm, balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Purito and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs BYOMA products

People Say

PuritoBYOMA
  • Lightweight and non-greasy texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Soothing and calming for sensitive skin Mostly MentionedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Hydration and plumping effects Often MentionedMostly Mentioned
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Value, price and size Rarely NotedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Acne-safe and barrier repair Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Reduces redness — BYOMA Moisturizing Gel-Cream”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Fragrance-free and gentle formulation Rarely NotedSometimes Noted
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “No scent — BYOMA Moisturizing Gel-Cream”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Packaging and pump issues Rarely NotedMostly Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Insufficient moisture or hydration Often MentionedSometimes Noted
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused breakouts and skin reactions Often MentionedOften Mentioned
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Purito vs BYOMA routines for dry skin

See multi-brand routine · 98% fit

Purito vs BYOMA routines for oily skin

See multi-brand routine · 97% fit

Purito vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or BYOMA: which is better?

Purito achieves a Superior routine fit for sensitive skin and dry sensitive skin, whereas BYOMA reaches a High fit for those skin types.

What is the difference between Purito and BYOMA?

Purito tends to do better for lightweight, non-greasy textures and soothing sensitive skin, while BYOMA often stands out for value, pricing, size, acne safety, barrier repair, and gentle fragrance-free formulations.

Purito or BYOMA for dry skin?

Both Purito and BYOMA are great options, as the routine fit for dry skin on this page is evaluated as Superior for each brand.

Purito or BYOMA: which moisturizer is better?

Purito offers lightweight and soothing moisturizers that reviewers mention as barrier-supporting, while BYOMA provides moisturizers that strengthen the skin barrier and instantly hydrate. Lovi rates the routine fit for dry skin as Superior for both brands.

Which is more affordable, Purito or BYOMA?

BYOMA is more affordable, as value, price and size are areas where the brand does better than Purito.

Which brand is better for sensitive skin, Purito or BYOMA?

Purito is better for sensitive skin, as Lovi rates its routine fit as Superior while BYOMA is rated High. Reviewers also mention that Purito offers better soothing and calming benefits for sensitive skin.

How do the founding years and countries of origin compare between Purito and BYOMA?

Purito was founded in South Korea in 2017, whereas BYOMA was founded in the United Kingdom in 2022.

Which brand performs better regarding fragrance-free and gentle formulations?

BYOMA performs better regarding fragrance-free and gentle formulations, as the products on this page are mostly noted for being gentle and fragrance-free.

Purito or BYOMA for oily skin?

BYOMA is a better choice for oily skin, as Lovi rates its routine fit as Superior while Purito's is High.

Purito or BYOMA for sensitive skin?

Purito is a better fit for sensitive skin, offering a Superior routine level compared to BYOMA's High fit.

Purito or BYOMA for acne-prone skin?

Both Purito and BYOMA provide an equal routine fit of Superior for acne-prone skin on the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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