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COSRX vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Shu Uemura are celebrated Asian beauty labels that offer distinct approaches to daily ritual and repair. The Korean brand is known for thoughtfully formulated serums, moisturizers, cleansers, and masks featuring hyaluronic acid, glycerin, and niacinamide, while the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas. The former suits acne-prone and sensitive skin best, whereas the latter suits all skin types best, owing to their gentle and effective nature. They differ primarily in their heritage and targeted concentrations, with both offering carefully balanced offerings to maintain skin comfort.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular COSRX and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Shu Uemura products

Questions and answers

COSRX or Shu Uemura: which is better?

COSRX is the better choice on this page because its extensive range offers superior or high Lovi fit levels across multiple skin types, whereas Shu Uemura only features a single cleansing oil with average to caution ratings. The products on this page help provide deep hydration and effective acne control.

What is the difference between COSRX and Shu Uemura?

COSRX offers a wide variety of skincare products that achieve a Superior Lovi fit for acne-prone, sensitive, and oily acne-prone skin, whereas Shu Uemura features only a single cleansing oil on this page which reaches an Average fit at best.

Which is more affordable, COSRX or Shu Uemura?

The page does not provide pricing information to determine whether COSRX or Shu Uemura is more affordable.

Which causes fewer breakouts, COSRX or Shu Uemura?

COSRX helps acne-prone skin better, with multiple cleansers and treatments earning a Superior Lovi fit level for oily acne-prone and acne-prone skin, whereas Shu Uemura features a cleansing oil that rates low for acne-prone skin.

Between COSRX and Shu Uemura, which brand was founded earlier and in which countries were they established?

Shu Uemura was founded earlier in 1967 in Japan, whereas COSRX was established later in 2013 in South Korea.

How do the fragrance-free product options compare between COSRX and Shu Uemura?

COSRX offers 37 fragrance-free products on this page, while Shu Uemura features just 1 fragrance-free product, which is a cleansing oil. Reviewers note that COSRX helps deliver lightweight absorption and deep hydration across its fragrance-free range.

Which brand offers a wider variety of skincare product types such as cleansers, essences, and sunscreens on this page?

COSRX offers a much wider variety of skincare product types on this page, including multiple cleansers, essences, sunscreens, and moisturizers, whereas Shu Uemura features only a single cleansing oil.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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