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Purito vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ILIA Beauty are mindful beauty brands that offer thoughtful moisturizers alongside gentle, nourishing formulas. The former is a Korean line established in 2017 with serums, sunscreens, and makeup removers, while the latter is a Canadian line founded in 2011. Both brands suit dry skin best, though the Canadian line also caters to normal and combination skin. They differ primarily in their regional origins, founding years, and the broader breadth of specialized products offered by the Korean brand.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular Purito and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ILIA Beauty products

Questions and answers

Purito or ILIA Beauty: which is better?

Purito is the better choice on this page because its products on this page achieve High and Superior Lovi fit levels across multiple skin types, whereas ILIA Beauty offers only Average fits.

What is the difference between Purito and ILIA Beauty?

Purito offers a wide range of products with High to Superior Lovi fit levels for dry, sensitive, and acne-prone skin, whereas ILIA Beauty only features a single moisturizer on this page with an Average Lovi fit across all skin types.

Purito or ILIA Beauty: which moisturizer is better?

Purito offers a better selection of moisturizers on this page, with products like the Oat-in Calming Gel Cream and Mighty Bamboo Panthenol Cream achieving a High Lovi fit for sensitive and acne-prone skin. In contrast, ILIA Beauty's single moisturizer on the page, The Base Face Milk, only reaches an Average fit across various skin types.

Which is more affordable, Purito or ILIA Beauty?

The provided page does not contain pricing information for either Purito or ILIA Beauty, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Purito or ILIA Beauty?

Purito is better for acne-prone skin because the products on this page achieve a High fit level for acne-prone skin, whereas ILIA Beauty only offers The Base Face Milk, which has an Average fit for acne-prone skin.

When were Purito and ILIA Beauty each founded and acquired?

Purito was founded in South Korea in 2017 and acquired by Corstone Capital in 2022, while ILIA Beauty was founded in Canada in 2011 and acquired by Famille C in 2022.

How does the variety of skincare products listed for Purito compare to ILIA Beauty on the page?

Purito offers a much wider variety of skincare products on this page, including multiple moisturizers, serums, toners, a sunscreen, a cleansing oil, and an eye cream, whereas ILIA Beauty only features a single moisturizer. Both brands include no fragrance in the products listed on this page.

Do any products from either Purito or ILIA Beauty contain fragrance?

Every product from both Purito and ILIA Beauty on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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