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Purito vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ILIA Beauty are mindful beauty brands that offer thoughtful moisturizers alongside gentle, nourishing formulas. The former is a Korean line established in 2017 with serums, sunscreens, and makeup removers, while the latter is a Canadian line founded in 2011. Both brands suit dry skin best, though the Canadian line also caters to normal and combination skin. They differ primarily in their regional origins, founding years, and the broader breadth of specialized products offered by the Korean brand.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular Purito and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ILIA Beauty products

Questions and answers

Purito or ILIA Beauty: which is better?

Purito is the better choice on this page because it offers a wide range of well-rated products, such as the Centella Unscented Toner and Daily Soft Touch Sunscreen, which achieve Superior Lovi fit levels across multiple skin types. In contrast, ILIA Beauty has only one moisturizer on the page, The Base Face Milk, which receives an Average fit level for all skin types.

What is the difference between Purito and ILIA Beauty?

Purito offers a broad range of fragrance-free products on this page with Superior Lovi fits for sensitive and dry skin, whereas ILIA Beauty features only The Base Face Milk with an Average fit across skin types. Reviewers mostly mention Purito's moisturizers as lightweight and soothing.

Purito or ILIA Beauty: which moisturizer is better?

Purito offers several moisturizers like the Deep Sea Pure Water Cream, which Lovi rates as a superior fit for dry skin, whereas ILIA Beauty only features The Base Face Milk, which receives an average fit across all skin types.

Which is more affordable, Purito or ILIA Beauty?

The provided page and study facts do not contain pricing or affordability information for either Purito or ILIA Beauty.

Which causes fewer breakouts, Purito or ILIA Beauty?

Purito offers multiple acne-safe and barrier-supporting moisturizers on this page with High to Superior Lovi fits for acne-prone skin, while ILIA Beauty only features The Base Face Milk with an Average fit. Shoppers with acne-prone skin can expect Purito products to help soothe breakouts more reliably.

Between Purito and ILIA Beauty, which brand has been on the market longer and where were they founded?

ILIA Beauty has been on the market longer, having been founded in Canada in 2011, whereas Purito was founded in South Korea in 2017.

How do the skincare product offerings and variety compare between Purito and ILIA Beauty based on the provided facts?

Purito offers a broad range of fragrance-free products on this page, including multiple moisturizers, serums, a sunscreen, a toner, and an eye product, with Lovi fit levels reaching Superior for several items. In contrast, ILIA Beauty features only a single moisturizer on this page, The Base Face Milk, which has an Average Lovi fit level across all skin types.

Do both Purito and ILIA Beauty avoid using fragrance in their products?

Yes, both Purito and ILIA Beauty avoid using fragrance, as every product on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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