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The Ordinary vs ILIA Beauty

The Ordinary and ILIA Beauty are Canadian skincare brands that offer distinct approaches to daily routines through thoughtful, nourishing formulations. The Ordinary is known for targeted serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while ILIA Beauty is widely loved for its thoughtful moisturizers and clean, conscious beauty. Both brands suit dry skin best, though the latter also accommodates normal and combination skin. They primarily differ in product variety and key active ingredients, with each providing specialized solutions for specific skin concerns.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular The Ordinary and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or ILIA Beauty: which is better?

The Ordinary is much better suited for skincare routines, as the products on this page cover a wide variety of skin types and target concerns like dark spots and aging.

What is the difference between The Ordinary and ILIA Beauty?

The Ordinary offers a large range of specialized skincare products and fits best for dry skin, dry sensitive skin, and skin with dark spots. ILIA Beauty features a single product on this page, The Base Face Milk, and has an average fit across all skin types.

The Ordinary or ILIA Beauty: which moisturizer is better?

The Ordinary offers a wider range of moisturizers with high Lovi fit levels for dry and sensitive skin, such as Natural Moisturizing Factors + HA, whereas ILIA Beauty features only a single moisturizer with an average fit.

Which is more affordable, The Ordinary or ILIA Beauty?

The products on this page from The Ordinary are frequently noted by reviewers for being affordable and offering great value, whereas the ILIA Beauty lineup on this page features only one moisturizer without price highlights.

When were The Ordinary and ILIA Beauty founded, and who owns them?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021. ILIA Beauty was founded in 2011 in Canada and has been owned by Famille C since 2022.

Do products from The Ordinary and ILIA Beauty contain fragrance?

Every product on this page from The Ordinary and ILIA Beauty lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry skin, dry sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.