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Purito vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ILIA Beauty are distinct skincare lines created to support a calm complexion through thoughtful formulations. The Korean brand, founded in 2017, relies on gentle ingredients across its moisturizers, serums, sunscreens, and makeup removers, suiting dry and sensitive skin best with soothing daily care. Meanwhile, the Canadian brand, founded in 2011, is widely loved for the nourishing nature of its moisturizers, suiting dry, normal, and combination skin best with gentle, hydrating compositions. Both brands refine daily routines, though they differ in their specific heritage and targeted skin suitability.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular Purito and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ILIA Beauty products

Questions and answers

Purito or ILIA Beauty: which is better?

Purito is the better choice on this page, as its products on this page achieve High to Superior Lovi fit levels across multiple skin types, whereas ILIA Beauty only offers an Average fit. Furthermore, Purito features a wider range of fragrance-free products tailored for dry and sensitive skin.

What is the difference between Purito and ILIA Beauty?

Purito offers a wide range of products with Lovi fit levels ranging from Average to Superior for various skin types, whereas ILIA Beauty has only one product on this page, The Base Face Milk, which has an Average Lovi fit across all skin types.

Purito or ILIA Beauty: which moisturizer is better?

Purito offers a much larger selection of moisturizers on this page compared to ILIA Beauty, which only lists The Base Face Milk. Purito moisturizers like the Oat-in Calming Gel Cream achieve a High Lovi fit for dry and sensitive skin, while ILIA Beauty's product only reaches an Average fit for those skin types.

Which is more affordable, Purito or ILIA Beauty?

This page does not provide pricing information to compare the affordability of Purito and ILIA Beauty.

Which causes fewer breakouts, Purito or ILIA Beauty?

Purito has products on this page with an acne-prone skin fit of Superior, such as the Centella Unscented Toner and Daily Soft Touch Sunscreen. In contrast, ILIA Beauty has only one product on the page, The Base Face Milk, which has an Average fit for acne-prone skin.

Between Purito and ILIA Beauty, which brand has been on the market longer and where were they founded?

ILIA Beauty has been on the market longer, having been founded in Canada in 2011, whereas Purito was founded in South Korea in 2017.

How do the product selections and Lovi fit levels compare between Purito and ILIA Beauty on this page?

Purito offers a wide range of products with High and Superior Lovi fit levels across many skin types, especially for dry and sensitive skin, whereas ILIA Beauty only features a single moisturizer with an Average Lovi fit level across all skin types.

Do both Purito and ILIA Beauty products list no fragrance in their ingredients?

Yes, both Purito and ILIA Beauty list no fragrance in the ingredients for every product on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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