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Purito vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ILIA Beauty are mindful beauty brands that offer thoughtful moisturizers alongside gentle, nourishing formulas. The former is a Korean line established in 2017 with serums, sunscreens, and makeup removers, while the latter is a Canadian line founded in 2011. Both brands suit dry skin best, though the Canadian line also caters to normal and combination skin. They differ primarily in their regional origins, founding years, and the broader breadth of specialized products offered by the Korean brand.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular Purito and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ILIA Beauty products

Questions and answers

Purito or ILIA Beauty: which is better?

Purito is the better choice on this page, offering multiple products with High or Superior Lovi fit levels for dry, sensitive, and acne-prone skin, whereas ILIA Beauty only features one moisturizer with an Average fit across all skin types.

What is the difference between Purito and ILIA Beauty?

Purito offers a wide range of products with Lovi fit levels reaching up to Superior for various skin types, whereas ILIA Beauty only features The Base Face Milk with an Average fit level across the board.

Purito or ILIA Beauty: which moisturizer is better?

Purito offers several moisturizers on this page, such as the Deep Sea Pure Water Cream, which has a Superior fit for dry skin, whereas ILIA Beauty only features The Base Face Milk, which has an Average fit for dry skin.

Which is more affordable, Purito or ILIA Beauty?

The provided page and study details do not contain pricing information, so a comparison of affordability between Purito and ILIA Beauty cannot be made.

Which causes fewer breakouts, Purito or ILIA Beauty?

Purito offers products on this page with High to Superior Lovi fit levels for acne-prone skin, such as the Centella Unscented Toner and Daily Soft Touch Sunscreen, whereas ILIA Beauty only features The Base Face Milk with an Average fit.

When were Purito and ILIA Beauty founded and who currently owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while ILIA Beauty was founded in Canada in 2011 and is owned by Famille C.

Do any of the products from Purito or ILIA Beauty contain fragrance?

Every product on this page from both Purito and ILIA Beauty lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between Purito's Deep Sea Pure Water Cream and ILIA Beauty's The Base Face Milk?

Purito's Deep Sea Pure Water Cream has a Superior Lovi fit level for dry skin, whereas ILIA Beauty's The Base Face Milk has an Average fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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