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Purito vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ILIA Beauty are distinct skincare lines created to support a calm complexion through thoughtful formulations. The Korean brand, founded in 2017, relies on gentle ingredients across its moisturizers, serums, sunscreens, and makeup removers, suiting dry and sensitive skin best with soothing daily care. Meanwhile, the Canadian brand, founded in 2011, is widely loved for the nourishing nature of its moisturizers, suiting dry, normal, and combination skin best with gentle, hydrating compositions. Both brands refine daily routines, though they differ in their specific heritage and targeted skin suitability.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular Purito and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ILIA Beauty products

Questions and answers

Purito or ILIA Beauty: which is better?

Purito is the better choice on this page because its products on this page offer higher Lovi fit levels across skin types, whereas ILIA Beauty only features a single moisturizer with average fits. Reviewers also frequently note that Purito delivers lightweight, soothing, and barrier-supporting moisturizers.

What is the difference between Purito and ILIA Beauty?

Purito features a wide range of skincare products on this page tailored best for dry, sensitive, and dry sensitive skin with High to Superior Lovi fit levels, whereas ILIA Beauty offers only one moisturizer on this page with an Average Lovi fit level across all skin types.

Purito or ILIA Beauty: which moisturizer is better?

Purito offers a much wider range of moisturizers with higher fit levels, such as the Mighty Bamboo Panthenol Cream which Lovi rates as High for sensitive skin, whereas ILIA Beauty only features The Base Face Milk which Lovi rates as Average for sensitive skin.

American Journal of Clinical Dermatology, 2002

Which is more affordable, Purito or ILIA Beauty?

I am sorry, but the provided page facts do not contain pricing or affordability information to compare Purito and ILIA Beauty.

Which causes fewer breakouts, Purito or ILIA Beauty?

Purito is a better choice for acne-prone skin because the products on this page achieve High to Superior fit levels for acne-prone and oily acne-prone skin, whereas ILIA Beauty only offers The Base Face Milk with an Average fit. Lovi rates Purito as having High to Superior fit levels for acne-prone skin, while ILIA Beauty achieves only an Average fit.

When were Purito and ILIA Beauty founded, and who currently owns each brand?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital. ILIA Beauty was founded in Canada in 2011 and is owned by Famille C.

How do the product selections and skin type fit levels compare between Purito and ILIA Beauty?

Purito offers a broad range of products with fit levels reaching Superior for skin types like dry and sensitive skin, whereas ILIA Beauty features only a single moisturizer on this page with an Average fit across all skin types.

What do reviewers say about Purito moisturizers and serums, and how do they handle fragrance?

Reviewers note that Purito moisturizers are lightweight, soothing, calming, acne-safe, and barrier-supporting, while its serums are gentle and lightweight, though some users sometimes notice insufficient moisture or finish issues. Furthermore, every product on this page from the brand lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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