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Purito vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ILIA Beauty are distinct skincare lines created to support a calm complexion through thoughtful formulations. The Korean brand, founded in 2017, relies on gentle ingredients across its moisturizers, serums, sunscreens, and makeup removers, suiting dry and sensitive skin best with soothing daily care. Meanwhile, the Canadian brand, founded in 2011, is widely loved for the nourishing nature of its moisturizers, suiting dry, normal, and combination skin best with gentle, hydrating compositions. Both brands refine daily routines, though they differ in their specific heritage and targeted skin suitability.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular Purito and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ILIA Beauty products

Questions and answers

Purito or ILIA Beauty: which is better?

Purito is the better choice for skin-focused care on this page, as Lovi rates its products with High to Superior fits for dry, sensitive, and acne-prone skin, whereas ILIA Beauty only offers a single moisturizer with an Average fit across all skin types.

What is the difference between Purito and ILIA Beauty?

Purito offers a wide range of products with High to Superior Lovi fit levels for various skin types and focuses heavily on dry, sensitive, and dry sensitive skin, whereas ILIA Beauty features only one moisturizer on this page with an Average fit level across all skin types.

Purito or ILIA Beauty: which moisturizer is better?

Purito offers a better selection of moisturizers on this page, with products like the Oat-in Calming Gel Cream and Mighty Bamboo Panthenol Cream achieving a High fit for sensitive and dry sensitive skin.

Which is more affordable, Purito or ILIA Beauty?

I'm sorry, but the provided page facts do not contain pricing information to determine whether Purito or ILIA Beauty is more affordable.

Which causes fewer breakouts, Purito or ILIA Beauty?

Purito has products on this page with High to Superior Lovi fit levels for acne-prone skin, whereas ILIA Beauty only offers The Base Face Milk with an Average fit.

Between Purito and ILIA Beauty, which brand was founded earlier and in which country?

ILIA Beauty was founded earlier in 2011 in Canada, whereas Purito was founded in 2017 in South Korea.

How does the Lovi fit level for dry skin compare between Purito's Deep Sea Pure Water Cream and ILIA Beauty's The Base Face Milk?

Purito's Deep Sea Pure Water Cream achieves a Superior Lovi fit level for dry skin, whereas ILIA Beauty's The Base Face Milk only reaches an Average fit level.

Which brand has more products listed on the page with a Superior fit level for sensitive skin?

Purito has multiple products listed on the page with a Superior fit level for sensitive skin, such as the Centella Unscented Serum and Daily Soft Touch Sunscreen, while ILIA Beauty only features products with an Average fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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