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Purito vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ILIA Beauty are distinct skincare lines created to support a calm complexion through thoughtful formulations. The Korean brand, founded in 2017, relies on gentle ingredients across its moisturizers, serums, sunscreens, and makeup removers, suiting dry and sensitive skin best with soothing daily care. Meanwhile, the Canadian brand, founded in 2011, is widely loved for the nourishing nature of its moisturizers, suiting dry, normal, and combination skin best with gentle, hydrating compositions. Both brands refine daily routines, though they differ in their specific heritage and targeted skin suitability.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular Purito and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ILIA Beauty products

Questions and answers

Purito or ILIA Beauty: which is better?

Purito is better than ILIA Beauty on this page because its range includes numerous highly rated products like the Centella Unscented Serum and Daily Soft Touch Sunscreen, whereas ILIA Beauty features only a single average-fitting moisturizer.

What is the difference between Purito and ILIA Beauty?

Purito offers a wide range of products with High and Superior Lovi fit levels across multiple skin types, whereas ILIA Beauty only features The Base Face Milk with an Average fit.

Purito or ILIA Beauty: which moisturizer is better?

Purito offers better moisturizers than ILIA Beauty, as products like the Deep Sea Pure Water Cream achieve High or Superior Lovi fit levels for dry and sensitive skin while ILIA Beauty's single moisturizer only reaches an Average fit.

Which is more affordable, Purito or ILIA Beauty?

This page does not contain pricing information for either Purito or ILIA Beauty, so price comparisons cannot be made.

Which causes fewer breakouts, Purito or ILIA Beauty?

Purito offers several products on this page with High or Superior Lovi fit levels for acne-prone skin, whereas ILIA Beauty has only one moisturizer with an Average fit.

When were Purito and ILIA Beauty founded, and who currently owns each brand?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while ILIA Beauty was founded in Canada in 2011 and is owned by Famille C.

How do the Lovi fit levels for dry skin compare between Purito's moisturizers and ILIA Beauty's The Base Face Milk?

Purito's moisturizers achieve a High or Superior Lovi fit level for dry skin, whereas ILIA Beauty's The Base Face Milk has an Average fit. Shoppers with dry skin may find Purito's options more suitable given their higher ratings across multiple products.

What do reviewers say about Purito's moisturizers and serums regarding their weight and performance?

Reviewers mostly mention that Purito's moisturizers are lightweight, soothing, and calming, while their serums are gentle and lightweight. At the same time, reviewers sometimes note that the moisturizers provide insufficient moisture and that the serums can have performance and finish issues.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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