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Purito vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Biore are well-known East Asian skincare brands, with the former founded in South Korea in 2017 and the latter established in Japan in 1980. Both offer thoughtful sunscreens, cleansers, serums, and makeup removers built upon effective formulas. While Purito suits dry and dry sensitive skin best with deeply comforting formulations, its counterpart suits sensitive and combination skin best due to a gentle yet thorough nature.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Purito and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Biore products

People Say

PuritoBiore
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “melts into skin — Biore UV Aqua Rich”
  • Soothing and calming for skin Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • No white cast Rarely NotedOften Mentioned
    • “transparent finish — Biore UV Aqua Rich”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Makeup-friendly finish and base Rarely NotedSometimes Noted
    • “primer-like — Biore UV Aqua Rich”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Skin barrier and texture improvement Sometimes NotedSometimes Noted
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Effective makeup removal Rarely NotedSometimes Noted
    • “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Potential irritation and reactions Rarely NotedMostly Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Insufficient moisture and hydration Often MentionedNot noted
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of visible results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Doesn't get all blackheads — Biore Deep Cleansing Pore Strips”
    • “Doesn't shrink pores — Biore Deep Cleansing Pore Strips”

Purito vs Biore routines for dry skin

See multi-brand routine · 97% fit

Purito vs Biore routines for oily skin

See multi-brand routine · 95% fit

Purito vs Biore routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Biore: which is better?

Purito is better for dry, sensitive, and acne-prone skin, where Lovi rates its routines as Superior compared to Biore's High. Reviewers note that Purito offers better lightweight and soothing moisturizers, while every product on this page lists no fragrance in its ingredients.

What is the difference between Purito and Biore?

Purito offers a Superior routine fit for dry, sensitive, and acne-prone skin, while Biore achieves a High fit for those same skin types. Reviewers note that Purito provides soothing and lightweight moisturizers, whereas Biore delivers a makeup-friendly finish and effective makeup removal.

Purito or Biore for dry skin?

Purito offers a Superior routine fit for dry skin, whereas Biore provides a High fit. Reviewers note that Purito helps deliver soothing and lightweight moisturization, while every product on this page from both brands lists no fragrance in its ingredients.

Purito or Biore: which sunscreen is better?

Purito Daily Soft Touch Sunscreen fits dry skin, dry sensitive skin, skin with dark spots, and sensitive skin at a Superior level, while Biore UV Aqua Rich fits those skin types at lower levels ranging from High to Caution. Lovi rates Purito Daily Soft Touch Sunscreen as Superior for acne-prone skin, mature skin, and sensitive skin, compared to Biore UV Aqua Rich which rates as Average for those same skin types.

Which is more affordable, Purito or Biore?

This page does not compare the prices or affordability of Purito and Biore.

When was Purito founded compared to Biore?

Purito was founded in 2017 in South Korea, whereas Biore was established earlier in 1980 in Japan.

Do any products from Purito or Biore contain fragrance?

Every product from both Purito and Biore on this page lists no fragrance in its ingredients.

Which brand has better reviews for lightweight and non-greasy texture?

Purito does better for lightweight and non-greasy texture. Reviewers mostly mention that its products provide lightweight moisturizers and gentle, lightweight serums.

Purito or Biore for oily skin?

For oily skin, Purito has a High Lovi fit and Biore has a High Lovi fit. Reviewers note that Purito tends to do better for lightweight, non-greasy texture and soothing and calming for skin.

Purito or Biore for sensitive skin?

Purito offers a Superior fit for sensitive skin, whereas Biore provides a High fit. Reviewers note that Purito excels in soothing and calming benefits, while Biore products on this page list no fragrance in their ingredients.

Purito or Biore for acne-prone skin?

Purito is a better fit for acne-prone skin, offering a Superior routine fit compared to Biore which achieves a High fit. Reviewers note that Purito provides soothing and calming moisturizers, while every product on this page lists no fragrance in its ingredients.

Indian Journal of Pharmaceutical Sciences, 2016

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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