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Purito vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Biore are well-regarded Asian skincare lines, with the former founded in 2017 and the latter established in 1980. Purito is known for thoughtful moisturizers, serums, sunscreens, makeup removers, and more, while the other brand offers sunscreens, cleansers, masks, and makeup removers featuring effective formulas. The first suits dry skin and dry sensitive skin best because of deeply comforting formulations, whereas sensitive skin and skin with dark spots are best served by its counterpart owing to a gentle and targeted nature. They differ through their unique standout products, such as the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum from the Korean line, contrasted with the UV Aqua Rich, Makeup Remover Perfect Oil, and Deep Pore Charcoal Cleanser from the Japanese offering.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Purito and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Biore products

People Say

PuritoBiore
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “melts into skin — Biore UV Aqua Rich”
  • Soothing and calming for skin Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • No white cast Rarely NotedOften Mentioned
    • “transparent finish — Biore UV Aqua Rich”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Makeup-friendly finish and base Rarely NotedSometimes Noted
    • “primer-like — Biore UV Aqua Rich”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Skin barrier and texture improvement Sometimes NotedSometimes Noted
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Effective makeup removal Rarely NotedSometimes Noted
    • “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Potential irritation and reactions Rarely NotedMostly Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Insufficient moisture and hydration Often MentionedNot noted
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of visible results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Doesn't get all blackheads — Biore Deep Cleansing Pore Strips”
    • “Doesn't shrink pores — Biore Deep Cleansing Pore Strips”

Purito vs Biore routines for dry skin

See multi-brand routine · 98% fit

Purito vs Biore routines for oily skin

See multi-brand routine · 95% fit

Purito vs Biore routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Purito or Biore: which is better?

Purito stands out as a better choice than Biore for dry, sensitive, and dry sensitive skin types, where Lovi rates its routine fit as Superior. Reviewers note that Purito products provide lightweight, soothing, and calming moisturizers, though some mention potential irritation.

What is the difference between Purito and Biore?

Purito achieves a Superior Lovi fit for sensitive skin, whereas Biore reaches a High fit level. Purito features lightweight, soothing moisturizers with no added fragrance across the products on this page.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Biore for dry skin?

Purito is a better fit for dry skin, achieving a Superior routine fit level compared to Biore's High. Reviewers note that Purito offers soothing and calming moisturizers with a lightweight texture, while every product on this page lists no fragrance in its ingredients.

Purito or Biore: which sunscreen is better?

Purito Daily Soft Touch Sunscreen achieves a Superior Lovi fit for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Biore UV Aqua Rich sunscreen receives a Caution fit for dry skin and Low for dry sensitive skin. Reviewers note that every product on the Purito page lists no fragrance in its ingredients.

Which is more affordable, Purito or Biore?

The provided page and study facts do not contain pricing information to determine whether Purito or Biore is more affordable.

Which brand offers better makeup removal products, Purito or Biore?

Biore offers better makeup removal products on this page. Reviewers note that Biore has more effective makeup removal, whereas Purito's From Green Cleansing Oil receives lower Lovi fit levels of Average for oily and acne-prone skin types.

Purito or Biore for oily skin?

For oily skin, Lovi rates Purito High and Biore High, making them equal choices. Every product on this page for both brands lists no fragrance in its ingredients.

Purito or Biore for sensitive skin?

Purito is a better fit for sensitive skin, earning a Superior Lovi fit level compared to Biore's High. Reviewers note that Purito products on this page are soothing and calming, and every product lists no fragrance in its ingredients.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Biore for acne-prone skin?

Purito is a better fit for acne-prone skin, earning a Superior routine fit level compared to Biore's High. Reviewers note that Purito offers acne-safe and barrier-supporting moisturizers.

Purito or Biore for mature skin?

Purito is a better fit for mature skin, achieving a Superior routine fit compared to Biore's High fit. The products on this page list no fragrance in their ingredients.

Purito or Biore for skin with dark spots?

Purito is the better choice for skin with dark spots because Lovi rates its routine fit as Superior, compared to Biore's High. Reviewers also note that Purito products provide better soothing and calming benefits for the skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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