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Purito vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Biore are well-regarded Asian skincare lines known for gentle and effective formulas across moisturizers, serums, sunscreens, cleansers, masks, and makeup removers. The Korean brand suits dry skin and dry sensitive skin best with deeply comforting formulations, while the Japanese brand suits oily skin and combination skin best with targeted formulations. Through thoughtfully crafted solutions like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum, as well as the UV Aqua Rich, Makeup Remover Perfect Oil, and Deep Pore Charcoal Cleanser, both brands offer reliable daily care for specific concerns.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Purito and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Biore products

People Say

PuritoBiore
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “melts into skin — Biore UV Aqua Rich”
  • Soothing and calming for skin Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • No white cast Rarely NotedOften Mentioned
    • “transparent finish — Biore UV Aqua Rich”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Makeup-friendly finish and base Rarely NotedSometimes Noted
    • “primer-like — Biore UV Aqua Rich”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Skin barrier and texture improvement Sometimes NotedSometimes Noted
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Effective makeup removal Rarely NotedSometimes Noted
    • “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Potential irritation and reactions Rarely NotedMostly Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Insufficient moisture and hydration Often MentionedNot noted
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of visible results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Doesn't get all blackheads — Biore Deep Cleansing Pore Strips”
    • “Doesn't shrink pores — Biore Deep Cleansing Pore Strips”

Purito vs Biore routines for dry skin

Buy Purito routine · $138.41 · 94% fitBuy Biore routine · $141.68 · 89% fitSee multi-brand routine · 99% fit

Purito vs Biore routines for oily skin

Buy Biore routine · $315.98 · 94% fitBuy Purito routine · $286.26 · 89% fitSee multi-brand routine · 98% fit

Purito vs Biore routines for combination skin

Buy Biore routine · $307.57 · 94% fitBuy Purito routine · $267.85 · 90% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Biore: which is better?

Purito is better for dry, dry sensitive, and sensitive skin types, where Lovi rates its routines as Superior. Reviewers note that the products on this page offer lightweight and soothing textures, though Purito may occasionally cause irritation.

Indian Journal of Pharmaceutical Sciences, 2016

What is the difference between Purito and Biore?

Purito offers a Superior routine fit for dry skin, whereas Biore provides a High fit for dry skin. Reviewers note that Purito excels in lightweight and soothing textures, while Biore stands out for providing an effective makeup-friendly finish and no white cast.

Purito or Biore for dry skin?

Purito is a better choice for dry skin because Lovi rates its routine as Superior compared to Biore's High. Reviewers on this page note that Purito provides lightweight and soothing moisturizers.

Purito or Biore: which sunscreen is better?

Purito Daily Soft Touch Sunscreen fits dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin at a Superior level and oily acne-prone skin, oily skin, and combination skin at a High level, whereas Biore UV Aqua Rich fits combination skin at a High level, oily acne-prone skin, skin with dark spots, oily skin, acne-prone skin, mature skin, and sensitive skin at an Average level, dry sensitive skin at a Low level, and dry skin with Caution.

Which is more affordable, Purito or Biore?

I'm sorry, but the provided page facts and studies do not contain information about the pricing or affordability of Purito and Biore products.

Which brand is older, Purito or Biore?

Biore is the older brand, having been founded in Japan in 1980, whereas Purito was founded in South Korea in 2017.

Do Purito products contain fragrance?

Purito products on this page list no fragrance in their ingredients.

Which brand is better suited for dry sensitive skin?

Purito is better suited for dry sensitive skin because Lovi rates its routine fit as Superior, compared to High for Biore. Reviewers often mention its products on this page as soothing, calming, and barrier-supporting moisturizers.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Biore for oily skin?

Biore is a Superior fit for oily skin, whereas Purito achieves a High fit level on the products on this page.

Purito or Biore for sensitive skin?

Purito is a Superior fit for sensitive skin, offering fragrance-free options like the Centella Unscented Toner and Centella Unscented Serum that help provide soothing and calming benefits.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Biore for acne-prone skin?

Purito is a Superior fit for acne-prone skin on this page, while Biore achieves an Average fit with its products like UV Aqua Rich. Reviewers note that Purito offers acne-safe and barrier-supporting moisturizers, whereas Biore is sometimes associated with caused breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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