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Purito vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Biore are a Korean skincare brand founded in 2017 and a Japanese skincare brand founded in 1980, respectively. Purito is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers that rely on gentle formulas, suiting dry skin and sensitive skin best, whereas Biore is beloved for its thoughtful sunscreens, cleansers, masks, and makeup removers driven by effective formulas, which suit sensitive skin and oily skin best. While the Korean brand offers soothing daily care with standout choices like the Centella Unscented Toner, the Daily Soft Touch Sunscreen, and the Centella Unscented Serum, the Japanese brand provides gentle and clarifying formulations featuring standout choices such as the UV Aqua Rich, the Makeup Remover Perfect Oil, and the Deep Pore Charcoal Cleanser. Ultimately, both options work steadily to support a balanced and refreshed complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Purito and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Biore products

People Say

PuritoBiore
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “melts into skin — Biore UV Aqua Rich”
  • Soothing and calming for skin Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • No white cast Rarely NotedOften Mentioned
    • “transparent finish — Biore UV Aqua Rich”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Makeup-friendly finish and base Rarely NotedSometimes Noted
    • “primer-like — Biore UV Aqua Rich”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Skin barrier and texture improvement Sometimes NotedSometimes Noted
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Effective makeup removal Rarely NotedSometimes Noted
    • “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Potential irritation and reactions Rarely NotedMostly Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Insufficient moisture and hydration Often MentionedNot noted
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of visible results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Doesn't get all blackheads — Biore Deep Cleansing Pore Strips”
    • “Doesn't shrink pores — Biore Deep Cleansing Pore Strips”

Purito vs Biore routines for dry skin

See multi-brand routine · 98% fit

Purito vs Biore routines for oily skin

See multi-brand routine · 97% fit

Purito vs Biore routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Biore: which is better?

Purito offers a Superior routine fit for dry skin, dry sensitive skin, and skin with dark spots, whereas Biore offers a High routine fit for those skin types. Reviewers note that Purito products provide a lightweight and non-greasy texture, as well as soothing and calming benefits for the skin.

What is the difference between Purito and Biore?

Purito fits dry skin, sensitive skin, and dry sensitive skin best, while Biore focuses on sensitive skin, oily skin, and combination skin. Reviewers note that Purito offers a lightweight, soothing, and calming texture, whereas Biore provides no white cast and a makeup-friendly finish.

Purito or Biore for dry skin?

Purito is a superior choice for dry skin compared to Biore, offering a Superior routine fit while Biore reaches a High fit. Reviewers note that Purito provides lightweight and soothing moisturizers, whereas Biore products can sometimes cause insufficient moisture.

Purito or Biore: which sunscreen is better?

Purito offers a better sunscreen option for dry and sensitive skin on this page, with the Daily Soft Touch Sunscreen achieving a Superior Lovi fit level for dry skin, dry sensitive skin, and sensitive skin. In comparison, Biore has a UV Aqua Rich sunscreen that rates lower, showing a Caution fit level for dry skin and a Low fit level for dry sensitive skin.

Which is more affordable, Purito or Biore?

This page does not provide pricing information or compare the affordability of Purito and Biore.

Do Purito or Biore products contain fragrance?

Every product on this page from both Purito and Biore lists no fragrance in its ingredients.

When was Purito founded and who owns it?

Purito was founded in South Korea in 2017, and it has been owned by Corstone Capital since 2022.

Which brand is better for dry sensitive skin, Purito or Biore?

Purito is better for dry sensitive skin because Lovi rates its routine as Superior, whereas Biore achieves a High fit. Reviewers on the page mention that Purito offers lightweight, soothing, and calming moisturizers.

Purito or Biore for oily skin?

For oily skin, Purito achieves a High routine fit on Lovi and Biore achieves a High routine fit, matching each other at an equal level. Reviewers report that Purito offers a lightweight and non-greasy texture, while Biore provides a makeup-friendly finish and base.

Purito or Biore for sensitive skin?

Purito and Biore both achieve a Superior Lovi fit level for sensitive skin. Purito is frequently noted by reviewers for offering soothing and calming properties, while Biore offers products that list no fragrance in their ingredients.

Purito or Biore for acne-prone skin?

Purito is a superior choice for acne-prone skin, as Lovi rates its routine as Superior compared to Biore's High. Reviewers note that Purito offers soothing and lightweight moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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