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Purito vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Biore are well-regarded skincare brands from South Korea and Japan, respectively. The former, founded in 2017, is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers that rely on gentle formulas, suiting dry and sensitive skin best. Conversely, the latter, established in 1980 by the Kao Corporation, is beloved for effective sunscreens, gentle cleansers, purifying masks, and efficient makeup removers, tending to combination and mature complexions. While both offer reliable nourishment for varied needs, they differ through distinct formulations designed to cultivate a calm complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Purito and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Biore products

People Say

PuritoBiore
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “melts into skin — Biore UV Aqua Rich”
  • Soothing and calming for skin Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • No white cast Rarely NotedOften Mentioned
    • “transparent finish — Biore UV Aqua Rich”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Makeup-friendly finish and base Rarely NotedSometimes Noted
    • “primer-like — Biore UV Aqua Rich”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Skin barrier and texture improvement Sometimes NotedSometimes Noted
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Effective makeup removal Rarely NotedSometimes Noted
    • “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Potential irritation and reactions Rarely NotedMostly Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Insufficient moisture and hydration Often MentionedNot noted
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of visible results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Doesn't get all blackheads — Biore Deep Cleansing Pore Strips”
    • “Doesn't shrink pores — Biore Deep Cleansing Pore Strips”

Purito vs Biore routines for dry skin

See multi-brand routine · 99% fit

Purito vs Biore routines for oily skin

See multi-brand routine · 96% fit

Purito vs Biore routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or Biore: which is better?

Purito is a better fit for sensitive skin, earning a Superior Lovi fit level compared to Biore's High fit.

What is the difference between Purito and Biore?

Purito fits dry skin, sensitive skin, and dry sensitive skin best, while Biore fits combination skin, mature skin, and oily skin best. For routine fit, Purito is rated Superior for dry skin, sensitive skin, and acne-prone skin, whereas Biore is rated High for those skin types.

Purito or Biore for dry skin?

Purito is a better fit for dry skin, where Lovi rates its routine as Superior compared to Biore's High. Reviewers note that Purito provides lightweight, soothing, and calming moisturizers, though some mention insufficient moisture in moisturizers.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Biore: which sunscreen is better?

Purito Daily Soft Touch Sunscreen fits dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin at a Superior level, while Biore UV Aqua Rich fits dry sensitive skin at a Low level and dry skin at a Caution level.

Which is more affordable, Purito or Biore?

This page does not provide information on the pricing or affordability of Purito and Biore products.

Which brand performs better for mature skin, Purito or Biore?

Purito performs better for mature skin, achieving a Superior Lovi fit level compared to Biore's Average fit. Reviewers note that Purito provides soothing and calming moisturizers as well as gentle and lightweight serums.

Do Purito and Biore products contain fragrance?

Every product on this page for both Purito and Biore lists no fragrance in its ingredients.

Which brand has better makeup removal products, Purito or Biore?

Biore has better makeup removal products on this page because its Makeup Remover Perfect Oil is more effective for removing makeup, and reviewers note it does better in this area.

Purito or Biore for oily skin?

For oily skin, Purito and Biore offer an equal Lovi fit level of High. Reviewers note that the products on this page from Purito provide lightweight and non-greasy textures and are soothing and calming for skin.

Purito or Biore for sensitive skin?

Purito is a better fit for sensitive skin, achieving a Superior Lovi fit level compared to Biore's High fit.

Purito or Biore for acne-prone skin?

Purito is a better fit for acne-prone skin, with a Lovi fit level of Superior compared to Biore's Average. Reviewers note that Purito provides acne-safe and barrier-supporting moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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