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Purito vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Biore are well-known East Asian skincare brands, with the former founded in South Korea in 2017 and the latter established in Japan in 1980. Both offer thoughtful sunscreens, cleansers, serums, and makeup removers built upon effective formulas. While Purito suits dry and dry sensitive skin best with deeply comforting formulations, its counterpart suits sensitive and combination skin best due to a gentle yet thorough nature.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Purito and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Biore products

People Say

PuritoBiore
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “melts into skin — Biore UV Aqua Rich”
  • Soothing and calming for skin Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • No white cast Rarely NotedOften Mentioned
    • “transparent finish — Biore UV Aqua Rich”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Makeup-friendly finish and base Rarely NotedSometimes Noted
    • “primer-like — Biore UV Aqua Rich”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Skin barrier and texture improvement Sometimes NotedSometimes Noted
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Effective makeup removal Rarely NotedSometimes Noted
    • “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Potential irritation and reactions Rarely NotedMostly Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Insufficient moisture and hydration Often MentionedNot noted
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of visible results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Doesn't get all blackheads — Biore Deep Cleansing Pore Strips”
    • “Doesn't shrink pores — Biore Deep Cleansing Pore Strips”

Purito vs Biore routines for dry skin

Buy Purito routine · S$115.66 · 93% fitBuy Biore routine · S$278.56 · 84% fitSee multi-brand routine · 99% fit

Purito vs Biore routines for oily skin

Buy Purito routine · S$210.91 · 86% fitBuy Biore routine · S$481.95 · 86% fitSee multi-brand routine · 96% fit

Purito vs Biore routines for combination skin

Buy Purito routine · S$210.51 · 89% fitBuy Biore routine · S$343.98 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

Purito or Biore: which is better?

Purito is better for dry, sensitive, and dry sensitive skin with Superior Lovi fit levels, whereas Biore rates lower with Caution for those types on this page. Reviewers report that Purito offers a lightweight, non-greasy texture and soothing care.

What is the difference between Purito and Biore?

Purito offers a better fit for sensitive skin with a Superior Lovi rating, while Biore is a better fit for a makeup-friendly finish and effective makeup removal. Purito also excels in soothing and calming benefits, whereas Biore provides better options for a no-white-cast sunscreen finish.

Purito or Biore for dry skin?

Purito is a better fit for dry skin, earning a Superior routine fit rating from Lovi compared to Biore's High fit rating. Reviewers also note that Purito offers soothing and lightweight moisturizers that help address concerns with insufficient moisture.

Purito or Biore: which sunscreen is better?

Purito Daily Soft Touch Sunscreen gets a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Biore UV Aqua Rich gets a High fit level for combination skin and Average for most other skin types. Biore does better for no white cast, but Purito stands out for having every product on the page list no fragrance.

Which is more affordable, Purito or Biore?

This page does not compare prices or affordability for Purito and Biore.

Which brand has been around longer, Purito or Biore?

Biore has been around longer than Purito, having been founded in Japan in 1980 compared to Purito, which was founded in South Korea in 2017.

Do Purito and Biore products contain fragrance?

Every product on this page for both Purito and Biore lists no fragrance in its ingredients.

How does the routine fit for dry sensitive skin compare between Purito and Biore?

Purito offers a Superior routine fit for dry sensitive skin, whereas Biore provides a High fit for this skin type.

Purito or Biore for oily skin?

For oily skin, both Purito and Biore achieve a High routine fit level on Lovi. Reviewers note that Purito provides a lightweight and non-greasy texture, while Biore offers a makeup-friendly finish and no white cast.

Purito or Biore for sensitive skin?

Purito is a Superior fit for sensitive skin on Lovi, while Biore is a High fit. Reviewers note that Purito offers soothing and calming formulas that help with delicate skin.

Purito or Biore for acne-prone skin?

For acne-prone skin, Lovi rates Purito as High and Biore as High, making them equal on this page. Reviewers note that Purito provides soothing and calming benefits, while Biore offers effective makeup removal and a finish with no white cast.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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