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Purito vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Biore are esteemed Asian skincare brands offering thoughtful daily care through gentle, balanced formulas. The Korean house cherishes dry and sensitive skin with soothing moisturizers, serums, and sunscreens, while the Japanese counterpart is beloved for cleansers, masks, and makeup removers tailored to similar needs. Both brands provide reliable nourishment, though they differ in their specific heritage and targeted problem solvers like the Centella Unscented Toner versus the UV Aqua Rich.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Purito and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Biore products

People Say

PuritoBiore
  • Lightweight and non-greasy texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “melts into skin — Biore UV Aqua Rich”
  • Soothing and calming for skin Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • No white cast Rarely NotedOften Mentioned
    • “transparent finish — Biore UV Aqua Rich”
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
  • Makeup-friendly finish and base Rarely NotedSometimes Noted
    • “primer-like — Biore UV Aqua Rich”
    • “no pilling — Purito Daily Soft Touch Sunscreen”
  • Skin barrier and texture improvement Sometimes NotedSometimes Noted
    • “strengthens moisture barrier — Purito Mighty Bamboo Panthenol Cream”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Effective makeup removal Rarely NotedSometimes Noted
    • “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil”
    • “dissolves waterproof mascara easily — Purito From Green Cleansing Oil”
  • Potential irritation and reactions Rarely NotedMostly Mentioned
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “stung my eyes — Purito Daily Soft Touch Sunscreen”
    • “Caused small whiteheads — Purito Wonder Releaf Centella Eye Cream”
    • “stings eyes — Biore UV Aqua Rich”
  • Caused breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “caused cystic acne — Purito From Green Cleansing Oil”
  • Insufficient moisture and hydration Often MentionedNot noted
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Lack of visible results Sometimes NotedSometimes Noted
    • “didn't see any difference — Purito Centella Unscented Serum”
    • “No change in dark circles — Purito Wonder Releaf Centella Eye Cream”
    • “Doesn't get all blackheads — Biore Deep Cleansing Pore Strips”
    • “Doesn't shrink pores — Biore Deep Cleansing Pore Strips”

Purito vs Biore routines for dry skin

Buy Purito routine · A$258.97 · 93% fitBuy Biore routine · A$214.43 · 92% fitSee multi-brand routine · 97% fit

Purito vs Biore routines for oily skin

Buy Biore routine · A$378.72 · 91% fitBuy Purito routine · A$410.26 · 90% fitSee multi-brand routine · 96% fit

Purito vs Biore routines for combination skin

Buy Biore routine · A$371.64 · 90% fitBuy Purito routine · A$395.84 · 89% fitSee multi-brand routine · 95% fit

Questions and answers

Purito or Biore: which is better?

Purito is a better fit for lightweight, soothing formulas on this page, while Biore offers products that may perform well for makeup removal and a no-white-cast finish. Lovi rates both brands as having similar routine fit levels across most skin types.

What is the difference between Purito and Biore?

Purito tends to do better for lightweight and soothing hydration, while Biore is often chosen for a makeup-friendly finish and no white cast. Both brands have fragrance-free products on this page.

Purito or Biore for dry skin?

Both Purito and Biore achieve a Superior routine fit for dry skin on this page. Reviewers report that Purito offers lightweight, soothing, and calming moisturizers, though some note insufficient moisture.

Purito or Biore: which sunscreen is better?

Purito Daily Soft Touch Sunscreen achieves a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin on this page. Biore UV Aqua Rich sunscreen receives a High Lovi fit level for combination skin, but lower fit levels including Caution for dry skin.

Which is more affordable, Purito or Biore?

This page does not provide pricing information to compare the affordability of Purito and Biore.

When was Purito founded compared to Biore, and who owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas Biore was founded in Japan in 1980 and is owned by the Kao Corporation.

Do Purito and Biore products contain fragrance?

Both Purito and Biore products on this page list no fragrance in their ingredients.

Which brand is better suited for combination skin, Purito or Biore?

Biore is better suited for combination skin, achieving a Superior Lovi fit level compared to Purito's High fit level.

Purito or Biore for oily skin?

For oily skin, Lovi rates both Purito and Biore as a Superior routine fit. Reviewers note that Purito delivers a lightweight and non-greasy texture, while Biore offers products with no white cast.

Purito or Biore for sensitive skin?

Purito and Biore both achieve a Superior routine fit for sensitive skin on Lovi. Reviewers note that Purito provides soothing, calming benefits with its lightweight moisturizers, while Biore offers fragrance-free product options.

Indian Journal of Pharmaceutical Sciences, 2016

Purito or Biore for acne-prone skin?

For acne-prone skin, Lovi rates both Purito and Biore as a Superior fit. Purito stands out for its lightweight, soothing, and barrier-supporting moisturizers, while the products on this page for both brands contain no fragrance.

Indian Journal of Pharmaceutical Sciences, 2016

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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