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Beauty of Joseon vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and the purest are skincare brands known for gentle, thoughtful daily care. The first brand offers serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while the second is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. Both suit dry and sensitive skin best, with the second also suiting combination skin and offering reliable daily support for acne-prone skin. They differ as the first brand provides standout options for specific concerns like acne, dark spots, and mature skin through purposeful key ingredients, whereas the second continues to earn praise through consistent, understated performance.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs the purest products

Questions and answers

Beauty of Joseon or the purest: which is better?

Beauty of Joseon offers a much broader range of fragrance-free products that Lovi rates with High or Superior fit levels for dry and sensitive skin. In contrast, the purest lists only one product on this page, which contains fragrance and receives lower fit ratings for most skin types.

What is the difference between Beauty of Joseon and the purest?

Beauty of Joseon offers a wide range of fragrance-free products on this page with key ingredients like niacinamide and ginseng, achieving High or Superior Lovi fit levels for dry and sensitive skin, whereas the purest features just one moisturizer that contains fragrance and has lower fit levels for those skin types.

Beauty of Joseon or the purest: which moisturizer is better?

Beauty of Joseon offers several moisturizers with high Lovi fit levels for dry and mature skin, whereas the products on this page for the purest include only one moisturizer with average to low fits for those skin types. Niacinamide in Beauty of Joseon formulas helps reduce pigmentation.

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Which is more affordable, Beauty of Joseon or the purest?

The provided page comparison does not contain pricing information, so it is not possible to determine whether Beauty of Joseon or the purest is more affordable.

Which causes fewer breakouts, Beauty of Joseon or the purest?

Reviewers note that Beauty of Joseon products on this page sometimes cause breakouts and acne, while reviews are unavailable to compare for the purest.

How do the founding years and parent companies of Beauty of Joseon and the purest compare?

Beauty of Joseon was founded in 2016 in South Korea and has been owned by Goodai Global Inc. since 2019, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more fragrance-free options between Beauty of Joseon and the purest?

Beauty of Joseon offers significantly more fragrance-free choices, as every single product on its page lists no fragrance in its ingredients.

What are the Lovi fit levels for the moisturizers offered by Beauty of Joseon versus the purest?

Beauty of Joseon offers multiple moisturizers with varying Lovi fit levels, such as the Dynasty Cream which has a High fit for dry and mature skin and an Average fit for oily skin, whereas the purest offers a moisturizer that has a High fit for sensitive skin and an Average fit for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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