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SKIN1004 vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and the purest are skincare brands offering gentle, thoughtfully composed formulas for daily routines. SKIN1004 features toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide, while the purest is deeply cherished for its gentle moisturizers. Both brands suit sensitive and combination skin best, though the latter also fits dry skin and offers reliable daily support for acne-prone skin. They differ primarily in their ingredient focus and specific targeted solutions, with the Korean brand utilizing centella asiatica to reduce acne, hyaluronic acid to lengthen botulinum toxin wrinkle effect, and niacinamide to reduce hyperpigmentation and skin aging.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

This page compares some of the most popular SKIN1004 and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs the purest products

Questions and answers

SKIN1004 or the purest: which is better?

SKIN1004 stands out as the better option on this page because its products offer superior and high fit levels across various skin types and contain no fragrance. Meanwhile, the purest features only a single moisturizer with fragrance and lower fit levels for most skin types.

What is the difference between SKIN1004 and the purest?

SKIN1004 offers a wide variety of fragrance-free products that achieve High to Superior Lovi fit levels for combination, sensitive, and acne-prone skin, whereas the purest features just one moisturizer on this page that contains fragrance and has lower fit levels for those skin types.

SKIN1004 or the purest: which moisturizer is better?

SKIN1004 offers a wider range of moisturizers with superior or high Lovi fit levels for various skin types and features fragrance-free formulas, whereas the purest solutions moisturizer has lower fit levels for most skin types and contains fragrance.

Which is more affordable, SKIN1004 or the purest?

The products on this page do not list pricing information, so it is not possible to determine whether SKIN1004 or the purest is more affordable.

Which causes fewer breakouts, SKIN1004 or the purest?

SKIN1004 is better suited for acne-prone skin, achieving a Superior fit level for multiple products like the Madagascar Centella Poremizing Clear Toner, whereas the purest offers a Low fit level for acne-prone skin.

How do the founding years and corporate ownerships of SKIN1004 and the purest compare?

SKIN1004 was founded in South Korea in 2012 and has been owned by Goodai Global Inc. since 2024, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which of the two brands offers products with no fragrance listed in their ingredients?

SKIN1004 offers products with no fragrance listed in their ingredients, as every product on this page for the brand lists no fragrance. By contrast, the purest lists fragrance in its ingredients.

What are the main key ingredients found across SKIN1004 products?

The main key ingredients found across SKIN1004 products on this page are Centella asiatica, Hyaluronic acid, Niacinamide, and Panthenol. Hyaluronic acid helps improve skin hydration and moisture retention. Niacinamide may help reduce skin pigmentation and manage signs of skin aging.

Dermatologic Therapy, 2022Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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