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The Ordinary vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and DOT & KEY are distinct skincare labels offering specialized daily regimens. The Canadian brand centers its serums, moisturizers, cleansers, and toners around hyaluronic acid, glycerin, and squalane to best suit dry and dry sensitive skin, whereas the Indian brand is warmly embraced for sensorially pleasing sunscreens and lightweight textures that suit balanced, combination, and normal skin best. Through these different formulations, the former focuses on barrier function and targeted blemish, dark spot, and aging concerns, while the latter delivers protective daily care without heaviness.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular The Ordinary and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs DOT & KEY products

Questions and answers

The Ordinary or DOT & KEY: which is better?

The Ordinary provides a much wider selection of products across various categories with high or superior fit levels for skin types like dry skin and skin with dark spots, whereas DOT & KEY currently lists only a single sunscreen on this page.

What is the difference between The Ordinary and DOT & KEY?

The Ordinary offers a large range of products that are mostly fragrance-free and fits dry skin, dry sensitive skin, and skin with dark spots well, whereas DOT & KEY features a single sunscreen on this page with average fit levels across all skin types.

Which is more affordable, The Ordinary or DOT & KEY?

The products on this page for The Ordinary are often mentioned by reviewers as affordable and great value serums. The provided page facts do not contain pricing or affordability details for DOT & KEY.

Which brand has been on the market longer and where was it founded?

The Ordinary has been on the market longer, having been founded in Canada in 2016.

Do either of these brands include fragrance in their product ingredients?

Both The Ordinary and Dot & Key do not include fragrance in the products on this page.

What are some of the commonly noted complaints or issues reported by reviewers of The Ordinary?

Reviewers of The Ordinary frequently note complaints such as sticky or tacky finishes and pilling issues with some of the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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