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The INKEY List vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and No7 are British skincare brands offering specialized products for various complexions. The INKEY List features moisturizers, serums, toners, and eye products built around glycerin, suiting combination and sensitive skin best, while No7 offers serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, suiting mature and dry skin best. Both brands provide targeted solutions, with the British brand founded in 2018 focusing on barrier function and hydration, and the British brand founded in 1935 focusing on age-defying care. Choosing between them depends on whether your skin responds better to glycerin or to a blend of vitamin c, shea butter, and hyaluronic acid.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The INKEY List and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs No7 products

People Say

The INKEY ListNo7
  • Skin Smoothing and Texture Improvement Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Lightweight and Fast-Absorbing Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Affordable Price and Value Mostly MentionedRarely Noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Gentle Formula and Soothing Often MentionedOften Mentioned
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Other Beneficial Effects Often MentionedOften Mentioned
    • “Great for sensitive skin — The INKEY List PHA Toner”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Packaging Issues Often MentionedSometimes Noted
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “pump stopped working — No7 Pure Retinol”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Texture and Formulation Flaws Often MentionedOften Mentioned
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “very runny serum — The INKEY List Collagen Peptide Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
  • Lack of Visible Results Sometimes NotedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “didn't see a huge difference — The INKEY List Collagen Peptide Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

The INKEY List vs No7 routines for dry skin

Buy No7 routine · $145.63 · 90% fitBuy The INKEY List routine · $106.98 · 82% fitSee multi-brand routine · 99% fit

The INKEY List vs No7 routines for oily skin

Buy The INKEY List routine · $261.57 · 87% fitBuy No7 routine · $322.94 · 85% fitSee multi-brand routine · 98% fit

The INKEY List vs No7 routines for combination skin

Buy The INKEY List routine · $254.57 · 90% fitBuy No7 routine · $326.55 · 88% fitSee multi-brand routine · 97% fit

Questions and answers

The INKEY List or No7: which is better?

The INKEY List is better for affordability and targeting combination or sensitive skin with the products on this page, while No7 is better for mature skin and skin smoothing. Reviewers note that The INKEY List offers budget-friendly serums and moisturizers, whereas No7 provides stronger results for texture improvements.

What is the difference between The INKEY List and No7?

The INKEY List offers more affordable pricing for the products on this page, whereas No7 achieves a superior routine fit for mature and dry skin. Both brands are well-suited for various skin types, but No7 tends to perform better for skin smoothing and texture improvement.

The INKEY List or No7 for dry skin?

For dry skin, No7 is a better fit with a Superior routine level, while the products on this page by The INKEY List achieve a High routine level. Reviewers mention that No7 provides deep hydration and moisture, and retinol helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

The INKEY List or No7: which moisturizer is better?

Both brands offer well-regarded moisturizers, with The INKEY List providing better value and affordability while No7 achieves a Superior routine fit for mature and dry skin among the products on this page.

Which is more affordable, The INKEY List or No7?

The INKEY List is more affordable than No7, offering budget-friendly options for both moisturizers and serums across the products on this page.

Between The INKEY List and No7, which brand is better suited for mature skin?

No7 is better suited for mature skin than The INKEY List, as No7 has a superior routine fit level for mature skin among the products on this page compared to The INKEY List's high level. No7's formulas often feature retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000

How do The INKEY List and No7 compare regarding fragrance in their products?

Every product on The INKEY List page lists no fragrance in its ingredients, whereas three products on the No7 page list fragrance. Reviewers note that No7 features some scented options while The INKEY List maintains fragrance-free formulas across all the products on this page.

Which brand performs better for skin smoothing and texture improvement according to reviewers?

No7 performs better for skin smoothing and texture improvement according to reviewers.

The INKEY List or No7 for oily skin?

Both The INKEY List and No7 offer a High fit for oily skin with the products on this page. Reviewers note that both brands provide lightweight and fast-absorbing textures.

The INKEY List or No7 for sensitive skin?

The INKEY List is a better fit for sensitive skin, offering a Superior routine fit compared to No7's High fit on the products on this page.

The INKEY List or No7 for acne-prone skin?

Both brands offer products on this page that fit acne-prone skin well, with routine fits rated as High for both The INKEY List and No7. The products on this page by The INKEY List include several options like the Salicylic Acid Cleanser and PHA Toner that help target breakouts, while No7 focuses on options such as the Restore & Renew Serum.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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