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The INKEY List vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The INKEY List and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs No7 products

People Say

The INKEY ListNo7
  • Skin Smoothing and Texture Improvement Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Lightweight and Fast-Absorbing Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Affordable Price and Value Mostly MentionedRarely Noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Gentle Formula and Soothing Often MentionedOften Mentioned
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Other Beneficial Effects Often MentionedOften Mentioned
    • “Great for sensitive skin — The INKEY List PHA Toner”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Packaging Issues Often MentionedSometimes Noted
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “pump stopped working — No7 Pure Retinol”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Texture and Formulation Flaws Often MentionedOften Mentioned
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “very runny serum — The INKEY List Collagen Peptide Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
  • Lack of Visible Results Sometimes NotedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “didn't see a huge difference — The INKEY List Collagen Peptide Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

The INKEY List vs No7 routines for dry skin

Buy The INKEY List routine · S$253.28 · 96% fitBuy No7 routine · S$330.50 · 90% fitSee multi-brand routine · 99% fit

The INKEY List vs No7 routines for oily skin

Buy The INKEY List routine · S$520.95 · 94% fitBuy No7 routine · S$556.49 · 82% fitSee multi-brand routine · 96% fit

The INKEY List vs No7 routines for combination skin

Buy The INKEY List routine · S$411.40 · 94% fitBuy No7 routine · S$452.39 · 86% fitSee multi-brand routine · 97% fit

Questions and answers

The INKEY List or No7: which is better?

The INKEY List offers a superior fit across more skin types on this page compared to No7, with every product listing no fragrance.

What is the difference between The INKEY List and No7?

The INKEY List offers more affordable pricing and superior overall routine fit across most skin types, whereas No7 provides stronger results for skin smoothing and texture improvement through key ingredients like vitamin C and retinol. The INKEY List features fragrance-free products on this page, while certain No7 creams and day sunscreens include fragrance. Reviewers note that No7 helps improve firmness and hydration, though it may occasionally cause skin irritation or heavy texture complaints.

The INKEY List or No7 for dry skin?

Both The INKEY List and No7 offer a Superior routine fit for dry skin. The INKEY List features hydrating moisturizers and targeted products like the Polyglutamic Acid Serum, while No7 includes options such as the Protect & Perfect Intense Advanced Night Cream.

The INKEY List or No7: which moisturizer is better?

The INKEY List and No7 both offer hydrating moisturizers on the products on this page, but The INKEY List is noted for offering better value and affordability while featuring key ingredients like glycerin.

Which is more affordable, The INKEY List or No7?

The INKEY List is more affordable than No7, as its products on this page are noted for offering better value and budget-friendly prices for both serums and moisturizers.

How do the founding years and ownership of The INKEY List and No7 compare?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, whereas No7 was founded earlier in 1935 in the United Kingdom and is owned by Sycamore Partners.

Which brand has more products containing fragrance, The INKEY List or No7?

No7 has more products containing fragrance, with three products on its page listing fragrance in their ingredients. The INKEY List has no products containing fragrance listed on its page.

What are the key differences in their reviewer-reported drawbacks regarding packaging and visible results?

When comparing their reviewer-reported drawbacks, The INKEY List is noted for a lack of visible results, whereas No7 faces frequent complaints regarding packaging issues. Reviewers of the products on this page also experience adverse reactions and heavy textures with No7.

The INKEY List or No7 for oily skin?

For oily skin, The INKEY List achieves a Superior fit level on the products on this page, while No7 reaches a High fit level. The INKEY List offers better affordability for shoppers, whereas No7 focuses more on anti-aging benefits.

The INKEY List or No7 for sensitive skin?

The INKEY List offers a Superior routine fit for sensitive skin on this page, whereas No7 provides a High fit. Reviewers note that both brands deliver a gentle formula and soothing experience.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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