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The INKEY List vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and No7 are British skincare brands offering diverse products built around key ingredients like glycerin, vitamin C, shea butter, and hyaluronic acid. The INKEY List features moisturizers, serums, toners, and eye products suited best for sensitive skin and combination skin, while No7 offers serums, eye products, moisturizers, and sunscreens tailored best for dry skin and mature skin. Both brands differ significantly in their founding eras and targeted skin types, though each provides specialized solutions for acne-prone skin, dark spots, and aging.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The INKEY List and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs No7 products

People Say

The INKEY ListNo7
  • Skin Smoothing and Texture Improvement Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Lightweight and Fast-Absorbing Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Affordable Price and Value Mostly MentionedRarely Noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Gentle Formula and Soothing Often MentionedOften Mentioned
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Other Beneficial Effects Often MentionedOften Mentioned
    • “Great for sensitive skin — The INKEY List PHA Toner”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Packaging Issues Often MentionedSometimes Noted
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “pump stopped working — No7 Pure Retinol”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Texture and Formulation Flaws Often MentionedOften Mentioned
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “very runny serum — The INKEY List Collagen Peptide Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
  • Lack of Visible Results Sometimes NotedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “didn't see a huge difference — The INKEY List Collagen Peptide Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

The INKEY List vs No7 routines for dry skin

See multi-brand routine · 99% fit

The INKEY List vs No7 routines for oily skin

See multi-brand routine · 96% fit

The INKEY List vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

The INKEY List or No7: which is better?

The INKEY List and No7 both fit well depending on your skin type and budget, with No7 offering superior anti-aging and routine fit for mature skin while The INKEY List provides more affordable options.

What is the difference between The INKEY List and No7?

The INKEY List offers greater affordability for the products on this page, whereas No7 is better for skin smoothing and texture improvement.

The INKEY List or No7 for dry skin?

For dry skin, No7 offers a superior routine fit compared to The INKEY List, which achieves a high fit.

The INKEY List or No7: which moisturizer is better?

The products on this page for The INKEY List feature hydrating moisturizers that are mostly mentioned by reviewers as affordable, whereas No7 is best known for deep hydration and moisture with key ingredients like shea butter and hyaluronic acid. Reviewers note that No7 provides deep hydration and moisture, while The INKEY List is favored for its affordability.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

Which is more affordable, The INKEY List or No7?

The INKEY List is more affordable than No7, as reviews indicate it is better for affordable prices and value among the products on this page.

Which brand has a higher routine fit for mature skin, The INKEY List or No7?

No7 achieves a Superior routine fit for mature skin, whereas The INKEY List reaches a High fit on the products on this page.

Do any products from The INKEY List contain fragrance?

The INKEY List products on this page list no fragrance in their ingredients.

Which brand performs better in skin smoothing and texture improvement?

No7 performs better than The INKEY List in skin smoothing and texture improvement.

The INKEY List or No7 for oily skin?

For oily skin, both The INKEY List and No7 achieve a High fit level with the products on this page. Reviewers note that both brands offer lightweight and fast-absorbing textures that help maintain moisture without feeling heavy.

The INKEY List or No7 for sensitive skin?

The INKEY List is a better fit than No7 for sensitive skin because the products on this page have a Lovi fit level of Superior for sensitive skin, while No7 has a fit level of High. Additionally, every product from The INKEY List lists no fragrance in its ingredients.

The INKEY List or No7 for acne-prone skin?

Both The INKEY List and No7 offer great options for acne-prone skin, with No7 providing a superior routine fit on this page. Reviewers note that The INKEY List is more affordable, while No7 focuses heavily on deep hydration and anti-aging benefits.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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