🇦🇺Australia

The INKEY List vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and No7 are British skincare brands offering diverse moisturizers, serums, eye products, and more. The INKEY List focuses on glycerin to support sensitive and acne-prone skin, whereas No7 utilizes vitamin C, shea butter, and hyaluronic acid to suit mature and dry skin. Both labels differ in their core formulations, with the former brand emphasizing barrier restoration and the latter incorporating shea butter to protect skin and mitigate erythema.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The INKEY List and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs No7 products

People Say

The INKEY ListNo7
  • Skin Smoothing and Texture Improvement Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Lightweight and Fast-Absorbing Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Affordable Price and Value Mostly MentionedRarely Noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Gentle Formula and Soothing Often MentionedOften Mentioned
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Other Beneficial Effects Often MentionedOften Mentioned
    • “Great for sensitive skin — The INKEY List PHA Toner”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Packaging Issues Often MentionedSometimes Noted
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “pump stopped working — No7 Pure Retinol”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Texture and Formulation Flaws Often MentionedOften Mentioned
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “very runny serum — The INKEY List Collagen Peptide Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
  • Lack of Visible Results Sometimes NotedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “didn't see a huge difference — The INKEY List Collagen Peptide Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

The INKEY List vs No7 routines for dry skin

Buy No7 routine · A$317.45 · 90% fitBuy The INKEY List routine · A$220.70 · 84% fitSee multi-brand routine · 97% fit

The INKEY List vs No7 routines for oily skin

Buy The INKEY List routine · A$457.62 · 90% fitBuy No7 routine · A$534.42 · 84% fitSee multi-brand routine · 96% fit

The INKEY List vs No7 routines for combination skin

Buy The INKEY List routine · A$381.72 · 90% fitBuy No7 routine · A$505.89 · 87% fitSee multi-brand routine · 95% fit

Questions and answers

The INKEY List or No7: which is better?

Both brands are great choices, but they suit different needs on the products on this page: The INKEY List offers superior value and fits oily, combination, sensitive, acne-prone skin, and skin with dark spots best, while No7 achieves a superior routine fit for mature and dry skin. Reviewers note that The INKEY List provides more affordable options, whereas No7 tends to perform better for skin smoothing and texture improvements.

What is the difference between The INKEY List and No7?

The INKEY List offers superior fit levels for oily, combination, sensitive, acne-prone, and dark spot-prone skin, while No7 achieves a superior fit for mature and dry skin. Reviewers note that The INKEY List is better for affordable price and value, whereas No7 excels in skin smoothing and texture improvement.

The INKEY List or No7 for dry skin?

For dry skin, No7 has a Superior routine fit on this page, while The INKEY List has a High routine fit. The INKEY List offers affordable prices and value, whereas No7 focuses on deep hydration, moisture, and anti-aging benefits.

The INKEY List or No7: which moisturizer is better?

Both The INKEY List and No7 offer well-regarded moisturizers on this page, with The INKEY List standing out for affordability and No7 delivering deep hydration and anti-aging benefits. For dry skin, the products on this page show No7 achieves a Superior routine fit compared to The INKEY List's High fit.

Which is more affordable, The INKEY List or No7?

The INKEY List offers better affordability and value among the products on this page.

Which brand has better packaging quality, The INKEY List or No7?

The INKEY List does better with packaging quality because No7 has more issues in this area.

Does No7 or The INKEY List offer better anti-aging and line reduction benefits?

No7 does better for anti-aging and line reduction, as shown by reviewers on the products on this page. No7 is also well suited for mature skin with a Superior routine fit, while The INKEY List has a High fit.

Which brand has more fragrance-free products, The INKEY List or No7?

The INKEY List has more fragrance-free products, as every product on its page lists no fragrance, whereas 3 of the 13 products on the No7 page contain fragrance.

The INKEY List or No7 for oily skin?

The INKEY List is a better fit for oily skin, as Lovi rates its routine as Superior compared to High for No7.

The INKEY List or No7 for sensitive skin?

Both The INKEY List and No7 fit sensitive skin well, with Lovi fit levels of Superior and High respectively. The INKEY List offers fragrance-free options across the products on this page.

The INKEY List or No7 for acne-prone skin?

The INKEY List is a better fit for acne-prone skin, offering a Superior routine fit compared to No7's High fit level. The INKEY List products on this page list no fragrance in their ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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