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The INKEY List vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and No7 are British skincare brands offering moisturizers, serums, eye products, and more. The INKEY List is built around glycerin and suits sensitive skin and combination skin best, while No7 is built around vitamin c, shea butter, and hyaluronic acid and suits mature skin and dry skin best. For acne-prone skin, Lovi rates the PHA Toner highest for the first brand and the Future Renew Damage Reversal Eye Serum highest for the second brand. Both brands differ in their founding years, ownership, and key ingredient profiles.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The INKEY List and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs No7 products

People Say

The INKEY ListNo7
  • Skin Smoothing and Texture Improvement Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Lightweight and Fast-Absorbing Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Affordable Price and Value Mostly MentionedRarely Noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Gentle Formula and Soothing Often MentionedOften Mentioned
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Other Beneficial Effects Often MentionedOften Mentioned
    • “Great for sensitive skin — The INKEY List PHA Toner”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Packaging Issues Often MentionedSometimes Noted
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “pump stopped working — No7 Pure Retinol”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Texture and Formulation Flaws Often MentionedOften Mentioned
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “very runny serum — The INKEY List Collagen Peptide Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
  • Lack of Visible Results Sometimes NotedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “didn't see a huge difference — The INKEY List Collagen Peptide Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

The INKEY List vs No7 routines for dry skin

Buy No7 routine · AED 542.59 · 89% fitBuy The INKEY List routine · AED 474.43 · 80% fitSee multi-brand routine · 96% fit

The INKEY List vs No7 routines for oily skin

Buy The INKEY List routine · AED 776.59 · 87% fitBuy No7 routine · AED 1,027.22 · 85% fitSee multi-brand routine · 97% fit

The INKEY List vs No7 routines for combination skin

Buy The INKEY List routine · AED 725.13 · 89% fitBuy No7 routine · AED 966.25 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

The INKEY List or No7: which is better?

Both brands offer solid options, but The INKEY List is better for affordability and sensitive skin, while No7 is better for mature skin and skin smoothing. Reviewers find that the products on this page help with deep hydration and lightweight textures.

What is the difference between The INKEY List and No7?

The INKEY List offers a more budget-friendly approach with products that on this page feature no fragrance, whereas No7 focuses more on mature and dry skin with anti-aging benefits.

The INKEY List or No7 for dry skin?

Both The INKEY List and No7 offer a High routine fit for dry skin, making them equally good options depending on your budget and preference for active ingredients. The INKEY List stands out for its affordable prices, while No7 focuses on hydrating anti-aging formulations containing ingredients like hyaluronic acid and shea butter.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

The INKEY List or No7: which moisturizer is better?

When it comes to moisturizers, both The INKEY List and No7 offer great options, but they serve different budgets and skin goals. The INKEY List delivers high value with affordable moisturizers that focus on deep hydration and a lightweight feel, while No7 focuses on advanced anti-aging and line reduction with key ingredients like vitamin C and shea butter.

Which is more affordable, The INKEY List or No7?

The INKEY List does better than No7 for affordable price and value among the products on this page.

Which brand has better packaging issues according to reviewers?

No7 has more packaging issues mentioned by reviewers, whereas The INKEY List offers a more affordable price and value among the products on this page.

Do The INKEY List products contain fragrance?

The products on this page from The INKEY List list no fragrance in their ingredients.

The INKEY List or No7 for oily skin?

Both The INKEY List and No7 offer a High routine fit for oily skin. The products on this page for both brands provide lightweight and fast-absorbing textures.

The INKEY List or No7 for sensitive skin?

For sensitive skin, Lovi rates The INKEY List as Superior and No7 as High, making The INKEY List the better fit. Both brands offer fragrance-free options among the products on this page to help reduce the likelihood of irritation.

The INKEY List or No7 for acne-prone skin?

Both The INKEY List and No7 achieve a High routine fit for acne-prone skin on the products on this page. Shoppers find that The INKEY List is more affordable, while No7 focuses on improving skin feel and texture.

The INKEY List or No7 for mature skin?

No7 offers a Superior Lovi fit level for mature skin, while The INKEY List provides a High fit on the products on this page. Reviewers note that No7 is particularly strong for anti-aging and line reduction.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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