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The INKEY List vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The INKEY List and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs No7 products

People Say

The INKEY ListNo7
  • Skin Smoothing and Texture Improvement Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Lightweight and Fast-Absorbing Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Affordable Price and Value Mostly MentionedRarely Noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Gentle Formula and Soothing Often MentionedOften Mentioned
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Other Beneficial Effects Often MentionedOften Mentioned
    • “Great for sensitive skin — The INKEY List PHA Toner”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Packaging Issues Often MentionedSometimes Noted
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “pump stopped working — No7 Pure Retinol”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Texture and Formulation Flaws Often MentionedOften Mentioned
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “very runny serum — The INKEY List Collagen Peptide Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
  • Lack of Visible Results Sometimes NotedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “didn't see a huge difference — The INKEY List Collagen Peptide Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

The INKEY List vs No7 routines for dry skin

See multi-brand routine · 99% fit

The INKEY List vs No7 routines for oily skin

See multi-brand routine · 95% fit

The INKEY List vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

The INKEY List or No7: which is better?

Both The INKEY List and No7 are great choices, with The INKEY List offering better value for shoppers wanting affordable skincare, while No7 stands out for skin smoothing and texture improvement. Both brands achieve equal routine fit levels for dry, oily, acne-prone, skin with dark spots, and oily acne-prone skin types.

What is the difference between The INKEY List and No7?

The INKEY List offers more affordable pricing for serums and moisturizers, whereas No7 tends to deliver better skin smoothing and texture improvement. Reviewers note that No7 is more prone to packaging issues.

The INKEY List or No7 for dry skin?

Both The INKEY List and No7 offer a superior routine fit for dry skin. The products on this page for both brands feature hydrating ingredients like hyaluronic acid, which helps improve skin moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

The INKEY List or No7: which moisturizer is better?

Both The INKEY List and No7 offer highly rated moisturizers, with The INKEY List providing superior value for budget-conscious shoppers and No7 delivering exceptional anti-aging and smoothing results. Reviewers note that products on this page from both brands generally provide deep hydration, though individual formulas vary in texture.

Which is more affordable, The INKEY List or No7?

The INKEY List is more affordable than No7, as its products on this page are known for offering better price and value.

Between The INKEY List and No7, which brand is better suited for mature skin?

No7 is better suited for mature skin, achieving a Superior routine fit compared to The INKEY List's High fit on this page. Reviewers frequently mention No7 for its anti-aging and line reduction benefits, supported by key ingredients like retinol.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

How do The INKEY List and No7 compare regarding packaging issues?

No7 does better regarding packaging issues on the products on this page.

Which brand has more fragrance-free products, The INKEY List or No7?

The INKEY List has more fragrance-free products, as every product on its page lists no fragrance in its ingredients, while only 10 of 13 products on the No7 page do.

The INKEY List or No7 for oily skin?

Both The INKEY List and No7 offer a High routine fit for oily skin. The INKEY List products on this page list no fragrance, while No7 includes fragrance in some of its formulations.

The INKEY List or No7 for sensitive skin?

For sensitive skin, Lovi finds that The INKEY List offers a superior fit compared to No7. Reviewers highlight that every product on The INKEY List page lists no fragrance, whereas some No7 products contain added fragrance.

The INKEY List or No7 for acne-prone skin?

Both The INKEY List and No7 offer products that have a High Lovi fit for acne-prone skin on the products on this page. Reviewers note that The INKEY List provides better affordability and value, while No7 focuses on skin feel and texture improvements.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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