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The INKEY List vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and No7 are British skincare brands offering moisturizers, serums, toners, eye products, and sunscreens. The INKEY List is known for formulas built around glycerin that suit sensitive skin and combination skin, while No7 focuses on vitamin c, shea butter, and hyaluronic acid to serve dry skin and dry sensitive skin. Both lines feature specialized options rated by Lovi for acne-prone skin, dark spots, and mature skin, including targeted moisturizers, serums, and eye creams. They differ primarily in their founding heritage and core ingredients, with the latter brand also utilizing protective shea butter.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The INKEY List and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs No7 products

People Say

The INKEY ListNo7
  • Skin Smoothing and Texture Improvement Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Lightweight and Fast-Absorbing Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Affordable Price and Value Mostly MentionedRarely Noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Gentle Formula and Soothing Often MentionedOften Mentioned
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Other Beneficial Effects Often MentionedOften Mentioned
    • “Great for sensitive skin — The INKEY List PHA Toner”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Packaging Issues Often MentionedSometimes Noted
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “pump stopped working — No7 Pure Retinol”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Texture and Formulation Flaws Often MentionedOften Mentioned
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “very runny serum — The INKEY List Collagen Peptide Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
  • Lack of Visible Results Sometimes NotedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “didn't see a huge difference — The INKEY List Collagen Peptide Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

The INKEY List vs No7 routines for dry skin

See multi-brand routine · 97% fit

The INKEY List vs No7 routines for oily skin

See multi-brand routine · 95% fit

The INKEY List vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

The INKEY List or No7: which is better?

Both brands offer solid skincare options, with No7 providing superior routine fit across most skin types and better skin smoothing, while The INKEY List delivers more affordable pricing and value for the products on this page. No7 frequently features key ingredients like Vitamin C, hyaluronic acid, and niacinamide, which may help improve hydration and reduce signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between The INKEY List and No7?

The INKEY List offers greater affordability for the products on this page, whereas No7 achieves a superior routine fit for dry, mature, and acne-prone skin types. Both brands provide lightweight textures and gentle formulas, but No7 is noted more often for skin smoothing and texture improvements while also carrying higher reports of packaging issues.

The INKEY List or No7 for dry skin?

Both brands offer solid options for dry skin, with The INKEY List providing products on this page that achieve a High Lovi fit level and No7 achieving a Superior fit for dry skin routines. The INKEY List features budget-friendly moisturizers with key ingredients like glycerin, while No7 includes products that help deliver deep hydration and moisture.

The INKEY List or No7: which moisturizer is better?

Both The INKEY List and No7 offer well-regarded moisturizers, but they cater to different preferences and needs. The INKEY List features affordable hydrating and plumping moisturizers, while No7 products on this page are noted for deep hydration and anti-aging benefits.

Which is more affordable, The INKEY List or No7?

The INKEY List is more affordable than No7, as its products on this page are noted for offering a more affordable price and value.

Which brand performs better for mature skin, The INKEY List or No7?

No7 performs better for mature skin with a Superior routine fit, compared to The INKEY List which has a High fit. No7 offers key anti-aging ingredients like retinol and vitamin C that help target fine lines and improve skin firmness.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Do The INKEY List products contain fragrance compared to No7?

Every product on The INKEY List page lists no fragrance in its ingredients, whereas No7 includes fragrance in 3 of its 13 products on this page.

Which brand has better packaging quality, The INKEY List or No7?

The INKEY List does better regarding packaging quality, as packaging issues are noted as a negative review theme for No7.

The INKEY List or No7 for oily skin?

For oily skin, both The INKEY List and No7 can work well, as the products on this page achieve a High routine fit with The INKEY List and a Superior routine fit with No7. Reviewers note that No7 does better for skin smoothing and texture improvement, while The INKEY List offers a more affordable price and value.

The INKEY List or No7 for sensitive skin?

Both The INKEY List and No7 achieve a Superior Lovi fit for sensitive skin, making them equally good options for this skin type. Reviewers note that both brands offer gentle formulas and soothing benefits, and every product on The INKEY List page along with 10 of 13 products on the No7 page list no fragrance in their ingredients.

The INKEY List or No7 for acne-prone skin?

Both The INKEY List and No7 offer products for acne-prone skin, with No7 achieving a superior routine fit level compared to The INKEY List's high fit level. No7 provides key ingredients like niacinamide, which may help control skin aging and pigmentation.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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