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The INKEY List vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and No7 are British skincare brands offering moisturizers, serums, eye products, and more. The INKEY List is built around glycerin and suits sensitive skin and combination skin best, while No7 is built around vitamin c, shea butter, and hyaluronic acid and suits mature skin and dry skin best. For acne-prone skin, Lovi rates the PHA Toner highest for the first brand and the Future Renew Damage Reversal Eye Serum highest for the second brand. Both brands differ in their founding years, ownership, and key ingredient profiles.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The INKEY List and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs No7 products

People Say

The INKEY ListNo7
  • Skin Smoothing and Texture Improvement Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Lightweight and Fast-Absorbing Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Affordable Price and Value Mostly MentionedRarely Noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Gentle Formula and Soothing Often MentionedOften Mentioned
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Other Beneficial Effects Often MentionedOften Mentioned
    • “Great for sensitive skin — The INKEY List PHA Toner”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Packaging Issues Often MentionedSometimes Noted
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “pump stopped working — No7 Pure Retinol”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Texture and Formulation Flaws Often MentionedOften Mentioned
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “very runny serum — The INKEY List Collagen Peptide Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
  • Lack of Visible Results Sometimes NotedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “didn't see a huge difference — The INKEY List Collagen Peptide Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

The INKEY List vs No7 routines for dry skin

See multi-brand routine · 98% fit

The INKEY List vs No7 routines for oily skin

See multi-brand routine · 97% fit

The INKEY List vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

The INKEY List or No7: which is better?

Both brands are great choices depending on your skincare goals, as The INKEY List offers superior fit for sensitive skin with affordable options, while No7 provides a superior fit for mature skin with anti-aging benefits.

What is the difference between The INKEY List and No7?

The INKEY List tends to focus on budget-friendly single-ingredient serums, whereas No7 specializes in targeted anti-aging formulations for mature skin. For sensitive skin, Lovi rates The INKEY List as Superior and No7 as High, while for mature skin Lovi rates The INKEY List as High and No7 as Superior.

The INKEY List or No7 for dry skin?

Both The INKEY List and No7 offer products on this page that provide a High routine fit for dry skin. The INKEY List features hydrating moisturizers and targeted serums, while No7 provides deep hydration and moisture with key ingredients like hyaluronic acid and shea butter.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

The INKEY List or No7: which moisturizer is better?

The INKEY List offers the products on this page that provide more affordable moisturizers, while No7 offers deep hydration and moisture alongside anti-aging and line reduction. Lovi rates the routine fit for dry skin as High for both brands.

Which is more affordable, The INKEY List or No7?

The INKEY List offers better affordability for the products on this page, as it is noted for providing good value on both moisturizers and serums. No7 generally focuses more on mature and dry skin concerns with higher-priced routines.

Between The INKEY List and No7, which brand is better suited for mature skin?

No7 is better suited for mature skin, achieving a Superior fit for this skin type compared to The INKEY List's High fit.

Do The INKEY List products contain fragrance, and how does that compare to No7?

The products on this page from The INKEY List list no fragrance in their ingredients, whereas No7 includes fragrance in 3 of its 13 products on this page.

The INKEY List or No7 for oily skin?

Both The INKEY List and No7 offer a high routine fit for oily skin. The products on this page for both brands help provide lightweight hydration and balance.

The INKEY List or No7 for sensitive skin?

The INKEY List is a better fit for sensitive skin than No7, offering a Superior routine fit compared to No7's High fit level. Furthermore, every product on The INKEY List page lists no fragrance in its ingredients.

The INKEY List or No7 for acne-prone skin?

Both The INKEY List and No7 offer a High routine fit for acne-prone skin, so your choice depends on whether you prefer lower prices or anti-aging benefits. The products on this page for The INKEY List lean toward affordability, while No7 focuses on ingredients like niacinamide that help control skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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