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The INKEY List vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and No7 are British skincare brands offering specialized products for various complexions. The INKEY List features moisturizers, serums, toners, and eye products built around glycerin, suiting combination and sensitive skin best, while No7 offers serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, suiting mature and dry skin best. Both brands provide targeted solutions, with the British brand founded in 2018 focusing on barrier function and hydration, and the British brand founded in 1935 focusing on age-defying care. Choosing between them depends on whether your skin responds better to glycerin or to a blend of vitamin c, shea butter, and hyaluronic acid.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The INKEY List and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs No7 products

People Say

The INKEY ListNo7
  • Skin Smoothing and Texture Improvement Sometimes NotedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Lightweight and Fast-Absorbing Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Affordable Price and Value Mostly MentionedRarely Noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Gentle Formula and Soothing Often MentionedOften Mentioned
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Other Beneficial Effects Often MentionedOften Mentioned
    • “Great for sensitive skin — The INKEY List PHA Toner”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Packaging Issues Often MentionedSometimes Noted
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “pump stopped working — No7 Pure Retinol”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Texture and Formulation Flaws Often MentionedOften Mentioned
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “very runny serum — The INKEY List Collagen Peptide Serum”
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
  • Lack of Visible Results Sometimes NotedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “didn't see a huge difference — The INKEY List Collagen Peptide Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”

The INKEY List vs No7 routines for dry skin

Buy No7 routine · CA$196.45 · 90% fitBuy The INKEY List routine · CA$118.83 · 82% fitSee multi-brand routine · 99% fit

The INKEY List vs No7 routines for oily skin

Buy The INKEY List routine · CA$258.98 · 86% fitBuy No7 routine · CA$336.24 · 84% fitSee multi-brand routine · 96% fit

The INKEY List vs No7 routines for combination skin

Buy The INKEY List routine · CA$206.30 · 90% fitBuy No7 routine · CA$359.32 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

The INKEY List or No7: which is better?

Both brands are great choices depending on your budget and skin goals, with The INKEY List offering more affordable pricing while No7 excels in mature skin and dry skin routines. Reviewers note that the products on this page from The INKEY List provide budget-friendly options, whereas No7 delivers strong anti-aging benefits.

What is the difference between The INKEY List and No7?

The INKEY List offers more affordable pricing for its products on this page, while No7 provides better anti-aging results and superior fit levels for mature and dry skin. Both brands feature fragrance-free options across many of their products on this page.

The INKEY List or No7 for dry skin?

For dry skin, No7 has a Superior Lovi fit level, whereas The INKEY List has a High Lovi fit level. No7 also stands out for its deep hydration and moisture among the products on this page.

The INKEY List or No7: which moisturizer is better?

Both The INKEY List and No7 offer well-regarded moisturizers, but they cater to different preferences and budgets. The INKEY List delivers affordable hydration and lightweight, fast-absorbing options across the products on this page, while No7 focuses on deep moisture and anti-aging benefits with key ingredients like shea butter and hyaluronic acid.

Which is more affordable, The INKEY List or No7?

The INKEY List offers better affordability and value among the products on this page compared to No7.

Which brand has better packaging, The INKEY List or No7?

The INKEY List does better regarding packaging issues on the products on this page, while No7 has more frequent packaging complaints.

Do The INKEY List products contain fragrance?

The INKEY List products on this page list no fragrance in their ingredients.

The INKEY List or No7 for oily skin?

For oily skin, both The INKEY List and No7 offer a High routine fit on the products on this page. Reviewers note that both brands provide lightweight and fast-absorbing textures.

The INKEY List or No7 for sensitive skin?

For sensitive skin, The INKEY List has a Superior routine fit compared to No7's High fit on the products on this page.

The INKEY List or No7 for acne-prone skin?

Both The INKEY List and No7 offer a High routine fit for acne-prone skin, so either brand helps support blemish-prone complexions effectively. The INKEY List features fragrance-free formulas across the products on this page and tends to be more affordable, while No7 utilizes key ingredients like niacinamide to help improve skin feel.

The British Journal of Dermatology, 2002Antioxidants, 2021

The INKEY List or No7 for mature skin?

No7 is the better choice for mature skin, achieving a Superior routine fit compared to The INKEY List's High fit. No7 features key anti-aging ingredients like retinol, which helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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