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DHC vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

DHC and No7 are well-known Japanese and British skincare brands offering reliable daily care for diverse complexions. The former is beloved for its effective makeup removers and nourishing formulas, suiting dry, normal, combination, and oily skin best with standout items like the Deep Cleansing Oil. Meanwhile, the latter focuses on serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Ultimately, both brands differ through their distinct heritages, founding years, and targeted ingredient profiles.

DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

dhc-corporate.co.jpen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular DHC and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular DHC vs No7 products

Questions and answers

DHC or No7: which is better?

Both brands have strong options depending on your routine, with DHC offering fragrance-free cleansing oils while No7 provides a wide range of serums and creams with key ingredients like Niacinamide that helps control skin aging and pigmentation. Reviewers note that No7 is particularly helpful for deep hydration and anti-aging, though some users mention skin irritation and dryness.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between DHC and No7?

DHC offers makeup removers that list no fragrance across the products on this page, whereas No7 provides a wide range of serums, creams, and eye treatments with key ingredients like vitamin C and niacinamide. Lovi rates No7's Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream as having a Superior fit for mature skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, DHC or No7?

The provided page facts do not contain pricing information, so neither DHC nor No7 can be identified as more affordable.

Which causes fewer breakouts, DHC or No7?

When it comes to breakouts, DHC has a high fit for acne-prone skin with its Pore Cleansing Oil, whereas No7 products on this page generally have an average fit for acne-prone skin and reviewers often mention skin irritation and adverse reactions.

Which brand is older, DHC or No7?

No7 is older, having been founded in 1935 in the United Kingdom, whereas DHC was founded in 1980 in Japan.

Do both DHC and No7 offer fragrance-free skincare products?

Yes, both DHC and No7 offer fragrance-free skincare products. For DHC, every product on this page lists no fragrance in its ingredients, while No7 has ten out of thirteen products on this page with no fragrance.

Which skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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