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DHC vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

DHC and No7 are well-known Japanese and British skincare brands offering reliable daily care for diverse complexions. The former is beloved for its effective makeup removers and nourishing formulas, suiting dry, normal, combination, and oily skin best with standout items like the Deep Cleansing Oil. Meanwhile, the latter focuses on serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Ultimately, both brands differ through their distinct heritages, founding years, and targeted ingredient profiles.

DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

dhc-corporate.co.jpen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular DHC and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular DHC vs No7 products

Questions and answers

DHC or No7: which is better?

Both brands offer solid options, but No7 has a much wider selection of serums, eye creams, and moisturizers that Lovi rates as Superior or High for mature and dry skin. Every product on the DHC page lists no fragrance, whereas 3 of the 13 products on the No7 page contain fragrance.

What is the difference between DHC and No7?

DHC has two makeup removers on this page, while No7 offers a wide range of serums, creams, and exfoliators. Every product on the DHC page lists no fragrance, whereas three No7 products include fragrance.

Which is more affordable, DHC or No7?

The provided page and facts do not include pricing information, so it is not possible to determine whether DHC or No7 is more affordable.

Which causes fewer breakouts, DHC or No7?

DHC features a product on this page with a High Lovi fit for acne-prone skin, while No7 has several products on this page with a High fit for acne-prone skin as well.

Which brand has been owned by Sycamore Partners since 2025, DHC or No7?

No7 has been owned by Sycamore Partners since 2025, while DHC is owned by ORIX Corporation.

How many products on the page from No7 contain fragrance compared to DHC?

On the No7 page, 10 of 13 products list no fragrance while 3 contain fragrance. In comparison, every product on the DHC page lists no fragrance in its ingredients.

Which skincare brand is better suited for mature and dry skin according to their brand-focused routines?

No7 is better suited for mature and dry skin, as these are the skin types the brand fits best by its brand-focused routines. DHC lists no skin types that the brand fits best by its routines on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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