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DHC vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

DHC and No7 are well-known Japanese and British skincare brands offering reliable daily care for diverse complexions. The former is beloved for its effective makeup removers and nourishing formulas, suiting dry, normal, combination, and oily skin best with standout items like the Deep Cleansing Oil. Meanwhile, the latter focuses on serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Ultimately, both brands differ through their distinct heritages, founding years, and targeted ingredient profiles.

DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

dhc-corporate.co.jpen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular DHC and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular DHC vs No7 products

Questions and answers

DHC or No7: which is better?

When comparing DHC and No7, No7 may be a better fit if you are looking for products that target mature, dry, and sensitive skin. Reviewers often mention skin feel and texture improvements with No7, and the products on this page feature key ingredients like niacinamide and hyaluronic acid which help manage skin aging and hydration.

Antioxidants, 2021Dermatologic Therapy, 2022

What is the difference between DHC and No7?

DHC offers makeup removers on this page that list no fragrance across every product, whereas No7 provides a wide variety of serums, creams, and exfoliants with some scented options. Lovi finds that No7 achieves Superior fits for mature skin in specific eye and night products, while the products on this page for DHC reach High and Average fits depending on the skin type.

Which is more affordable, DHC or No7?

The provided page details do not mention pricing or affordability for either DHC or No7.

Which causes fewer breakouts, DHC or No7?

When it comes to breakout-prone skin, both brands feature products on this page that are a good match, such as DHC Pore Cleansing Oil and No7 Restore & Renew Serum, which both reach a High Lovi fit level for acne-prone skin. However, No7 also includes several retinol-based formulas that may occasionally trigger irritation or breakouts for sensitive users. Every product on the DHC page lists no fragrance in its ingredients, whereas three No7 products include added fragrance.

How do the founding years and current ownership of DHC and No7 compare?

DHC was founded in Japan in 1980 and has been owned by ORIX Corporation since 2023, whereas No7 was founded in the United Kingdom in 1935 and has been owned by Sycamore Partners since 2025.

Which brand has more fragrance-free products listed on the page, DHC or No7?

DHC has more fragrance-free products listed on the page since every single DHC product lists no fragrance. In comparison, 10 out of the 13 No7 products on this page list no fragrance.

What specific skin types are stated to fit No7 best based on its brand-focused routines?

Based on its brand-focused routines, No7 fits mature skin, dry skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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