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DHC vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

DHC and No7 are well-known Japanese and British skincare brands offering reliable daily care for diverse complexions. The former is beloved for its effective makeup removers and nourishing formulas, suiting dry, normal, combination, and oily skin best with standout items like the Deep Cleansing Oil. Meanwhile, the latter focuses on serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Ultimately, both brands differ through their distinct heritages, founding years, and targeted ingredient profiles.

DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

dhc-corporate.co.jpen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular DHC and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular DHC vs No7 products

Questions and answers

DHC or No7: which is better?

When choosing between DHC and No7, DHC may suit shoppers looking for fragrance-free options across all the products on this page, whereas No7 offers a much larger selection of targeted serums and creams.

What is the difference between DHC and No7?

DHC is a Japanese brand founded in 1980 with fragrance-free products on this page, whereas No7 is a British brand founded in 1935 that includes fragrance in some of its products like Future Renew Damage Reversal Night Cream. No7 best fits mature skin, dry skin, and skin with dark spots, and its products feature key ingredients like Vitamin C, Niacinamide, and Hyaluronic acid.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, DHC or No7?

The provided page facts do not mention the prices of products for either DHC or No7, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, DHC or No7?

DHC products on this page list no fragrance, which is helpful for acne-prone skin. No7 includes fragrance in some items and reviewers often mention skin irritation and breakouts.

Which brand has been around longer, DHC or No7?

No7 has been around longer, having been founded in 1935 in the United Kingdom, while DHC was founded in 1980 in Japan.

Do both DHC and No7 offer fragrance-free products?

Yes, both DHC and No7 offer fragrance-free products on this page. Every DHC product lists no fragrance in its ingredients, while 10 of the 13 No7 products are also fragrance-free.

What are the key ingredients found across No7 products?

The key ingredients found across the products on this page for No7 include Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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