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DHC vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

DHC and No7 are well-known Japanese and British skincare brands offering reliable daily care for diverse complexions. The former is beloved for its effective makeup removers and nourishing formulas, suiting dry, normal, combination, and oily skin best with standout items like the Deep Cleansing Oil. Meanwhile, the latter focuses on serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Ultimately, both brands differ through their distinct heritages, founding years, and targeted ingredient profiles.

DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

dhc-corporate.co.jpen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular DHC and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular DHC vs No7 products

Questions and answers

DHC or No7: which is better?

When comparing the products on this page, No7 may better suit shoppers looking for targeted anti-aging and moisturizing routines, as it offers specialized serums, eye creams, and night creams with key ingredients like retinol, vitamin C, and hyaluronic acid. Meanwhile, DHC provides fragrance-free makeup removers that achieve high fit levels for dry and sensitive skin types.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

What is the difference between DHC and No7?

DHC offers fragrance-free cleansing oils founded in Japan, while No7 provides a wider range of serums, creams, and sunscreens featuring key ingredients like vitamin C and retinol. Lovi rates No7 products as having a Superior fit for mature skin in specific items like the Protect & Perfect Intense Advanced Night Cream.

Which is more affordable, DHC or No7?

This page does not provide pricing information for either DHC or No7, so we cannot determine which brand is more affordable.

Which causes fewer breakouts, DHC or No7?

When it comes to breakout prevention, the products on this page for both DHC and No7 generally show a mix of average and high fit levels for acne-prone skin, meaning neither brand stands out as universally superior for avoiding breakouts. However, shoppers should note that some No7 products contain added fragrance, which may cause irritation in sensitive skin.

Which brand has been owned by its current parent company longer, DHC or No7?

DHC has been owned by its current parent company longer, as it has been owned by ORIX Corporation since 2023, whereas No7 was acquired by Sycamore Partners in 2025.

Do all products from both DHC and No7 completely lack fragrance?

No, not all products from both brands lack fragrance. While every DHC product on this page lists no fragrance, 3 of the 13 No7 products include fragrance.

Which brand offers products with a Superior Lovi fit level for mature skin?

No7 offers products with a Superior Lovi fit level for mature skin, specifically the Protect & Perfect Intense Advanced Night Cream and the Restore & Renew Multi Action Eye Cream.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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