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DHC vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

DHC and No7 are well-known Japanese and British skincare brands offering reliable daily care for diverse complexions. The former is beloved for its effective makeup removers and nourishing formulas, suiting dry, normal, combination, and oily skin best with standout items like the Deep Cleansing Oil. Meanwhile, the latter focuses on serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Ultimately, both brands differ through their distinct heritages, founding years, and targeted ingredient profiles.

DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

dhc-corporate.co.jpen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular DHC and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular DHC vs No7 products

Questions and answers

DHC or No7: which is better?

When comparing the products on this page, No7 fits mature skin, dry skin, and skin with dark spots best, whereas DHC lists no specific brand-focused routine best fits. No7 features a wide range of serums and creams with key ingredients like vitamin C, which helps brighten skin, and retinol, which stimulates collagen accumulation in naturally aged skin.

Journal of Cosmetic Dermatology, 2020The Journal of Investigative Dermatology, 2000

What is the difference between DHC and No7?

DHC offers a smaller selection of makeup removers with no fragrance listed across the products on this page, whereas No7 features a larger variety of serums, creams, and sunscreens tailored for mature and dry skin, though some formulas include fragrance. No7 products often highlight key ingredients like niacinamide and retinol, which help address skin aging and pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Which is more affordable, DHC or No7?

The provided page facts do not mention the prices of products from either DHC or No7, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, DHC or No7?

Both DHC and No7 include products that Lovi rates as having an average fit for acne-prone skin, meaning both are equally likely to help manage breakouts.

Which brand has been around longer, DHC or No7?

No7 has been around longer than DHC, having been founded in the United Kingdom in 1935 compared to DHC, which was founded in Japan in 1980.

Do all DHC products avoid fragrance, and how many No7 products include it?

Every DHC product on this page lists no fragrance in its ingredients, while 10 of 13 No7 products avoid fragrance and 3 include it.

Which brand's skincare products best fit mature skin according to their brand-focused routines?

No7 fits mature skin best according to its brand-focused routines, alongside dry skin and skin with dark spots. DHC does not list brand-focused routines on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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