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DHC vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

DHC and No7 are well-known Japanese and British skincare brands offering reliable daily care for diverse complexions. The former is beloved for its effective makeup removers and nourishing formulas, suiting dry, normal, combination, and oily skin best with standout items like the Deep Cleansing Oil. Meanwhile, the latter focuses on serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. Ultimately, both brands differ through their distinct heritages, founding years, and targeted ingredient profiles.

DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

dhc-corporate.co.jpen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular DHC and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular DHC vs No7 products

Questions and answers

DHC or No7: which is better?

When choosing between DHC and No7, No7 has a wider variety of specialized anti-aging treatments and moisturizers that achieve a Superior fit for mature skin, whereas DHC offers fragrance-free makeup removers that achieve a High fit for sensitive skin.

What is the difference between DHC and No7?

DHC was founded in 1980 in Japan and offers fragrance-free makeup removers, whereas No7 was founded in 1935 in the United Kingdom and features a larger range of serums, eye creams, and moisturizers that list key ingredients like vitamin C and hyaluronic acid. Reviewers of No7 often mention anti-aging and deep hydration benefits alongside complaints of skin irritation, while DHC routines do not list specific brand-focused routines on this page.

Which is more affordable, DHC or No7?

The provided page facts do not contain pricing information for either DHC or No7, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, DHC or No7?

When comparing acne-prone skin, both DHC and No7 offer products with High and Average Lovi fit levels on this page. Reviewers note that No7 has complaints of skin irritation and adverse reactions, which may trigger breakouts.

Which brand has been around longer, DHC or No7?

No7 has been around longer, having been founded in the United Kingdom in 1935, whereas DHC was founded in Japan in 1980.

Do both DHC and No7 offer fragrance-free skincare products?

Yes, both DHC and No7 offer fragrance-free skincare products. Every product on the DHC page lists no fragrance in its ingredients, while 10 of 13 products on the No7 page are also fragrance-free.

Which brand's products are best suited for mature skin according to their brand-focused routines?

No7 fits mature skin best according to its brand-focused routines. DHC does not list best-fit skin types from its routines on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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