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SKIN1004 vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and SK-II are skincare brands founded in Korea in 2012 and Japan in 1980, respectively. SKIN1004 is known for centella asiatica, hyaluronic acid, and niacinamide in toners, moisturizers, sunscreens, and masks that suit oily and combination skin best. Conversely, SK-II is adored for luxurious moisturizers, potent serums, soothing masks, and refreshing toners anchored by pitera that suit dry and combination skin best. While both brands feature targeted solutions for acne-prone skin, dark spots, and mature skin, they differ in their signature ingredients and specific formulations.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular SKIN1004 and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs SK-II products

People Say

SKIN1004SK-II
  • Lightweight texture Mostly MentionedMostly Mentioned
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
  • Hydration and moisture Often MentionedMostly Mentioned
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
  • Radiance and glow Not notedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
  • Soothing and calming Mostly MentionedNot noted
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Calms irritation instantly — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “Perfect for sensitive skin — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
  • Skin smoothing and texture Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels super soft — SKIN1004 Zombie Pack”
  • Cleansing performance Sometimes NotedRarely Noted
    • “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
    • “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “skin felt super clean — SKIN1004 Zombie Pack”
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
  • High price and value Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Breakouts and irritation Sometimes NotedSometimes Noted
    • “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
    • “caused cystic acne — SKIN1004 Hyalu-CICA Blue Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
  • Unpleasant scent Rarely NotedSometimes Noted
    • “smells like wet dog — SKIN1004 Zombie Pack”
    • “smells like dirty feet — SK-II Facial Treatment Essence”

SKIN1004 vs SK-II routines for dry skin

Buy SK-II routine · CA$783.50 · 93% fitBuy SKIN1004 routine · CA$123.83 · 86% fitSee multi-brand routine · 99% fit

SKIN1004 vs SK-II routines for oily skin

Buy SK-II routine · CA$1,101.33 · 91% fitBuy SKIN1004 routine · CA$272.21 · 87% fitSee multi-brand routine · 96% fit

SKIN1004 vs SK-II routines for combination skin

Buy SK-II routine · CA$1,065.33 · 93% fitBuy SKIN1004 routine · CA$230.22 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

SKIN1004 or SK-II: which is better?

Both SKIN1004 and SK-II are strong skincare brands, with SKIN1004 excelling in soothing and calming benefits and SK-II delivering better results for radiance and glow.

What is the difference between SKIN1004 and SK-II?

SKIN1004 is a South Korean brand focused on soothing ingredients like Centella asiatica, whereas SK-II is a Japanese brand centered on its signature Pitera ingredient. Reviewers show that SKIN1004 excels in soothing and calming, while SK-II performs better in providing radiance and glow.

SKIN1004 or SK-II for dry skin?

SK-II offers a Superior routine fit for dry skin, while SKIN1004 achieves a High fit level with its products on this page.

SKIN1004 or SK-II: which moisturizer is better?

Both SKIN1004 and SK-II offer a range of moisturizers, and Lovi rates their overall daily routines as High and Superior for dry skin respectively, with SK-II also excelling in skin smoothing and radiance.

Which is more affordable, SKIN1004 or SK-II?

SK-II is more affordable because SKIN1004 has negative review themes for high price and value on this page.

Between SKIN1004 and SK-II, which brand performs better for soothing and calming?

SKIN1004 performs better for soothing and calming compared to SK-II. The products on this page feature key ingredients like Centella asiatica to help calm the skin.

Which brand uses Pitera as a key ingredient across its products, SKIN1004 or SK-II?

SK-II uses Pitera as a key ingredient across the products on this page.

How do the founding years and countries of origin compare between SKIN1004 and SK-II?

SKIN1004 was founded in South Korea in 2012, while SK-II was founded earlier in Japan in 1980.

SKIN1004 or SK-II for oily skin?

For oily skin, Lovi rates SK-II as Superior and SKIN1004 as High. SK-II delivers better results for radiance and skin smoothing, while SKIN1004 excels in soothing calming benefits and cleansing performance.

SKIN1004 or SK-II for sensitive skin?

Both SKIN1004 and SK-II offer a High fit for sensitive skin on Lovi. SKIN1004 features key ingredients like centella asiatica and panthenol, which helps soothe the skin.

American Journal of Clinical Dermatology, 2002

SKIN1004 or SK-II for acne-prone skin?

For acne-prone skin, Lovi rates both SKIN1004 and SK-II as a High fit, while brand-focused routines make SK-II a Superior fit and SKIN1004 High. Reviewers note that SK-II delivers better skin smoothing and texture, whereas SKIN1004 offers better soothing, calming, and cleansing performance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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