COSRX vs Kiehl's
COSRX and Kiehl's are two prominent skincare brands founded respectively in 2013 and 1851. The Korean brand is beloved for serums, moisturizers, cleansers, and masks featuring hyaluronic acid, glycerin, and niacinamide to suit oily and acne-prone skin. Meanwhile, the American brand is loved for nourishing moisturizers, targeted serums, and gentle eye products relying on glycerin and squalane to suit mature and sensitive skin. While both share a foundation in hydration, they differ as the former balances excess oil and soothes irritation through active components, whereas the latter utilizes gentle formulations and barrier-supporting properties.
COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.
koreajoongangdaily.combeautymatter.comprnewswire.com
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
This page compares some of the most popular COSRX and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular COSRX vs Kiehl's products
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Advanced Snail 96 Mucin Power Essence
CA$24.99
- Low pH Good Morning Gel Cleanser
-
The 6 Peptide Skin Booster Serum
CA$31.50
- BHA Blackhead Power Liquid
-
The Hyaluronic Acid 3 Serum
CA$33.50
-
Advanced Snail 92 All in One Cream
CA$26.18
-
AHA/BHA Clarifying Treatment Toner
CA$20.40
-
The Retinol 0.1 Cream
CA$28.91
-
Ultra Facial Cream
CA$52.00
-
Creamy Eye Treatment with Avocado
CA$48.00
-
Clearly Corrective™ Dark Spot Solution
CA$52.00
-
Rare Earth Deep Pore Cleansing Masque
CA$35.00
-
Retinol Skin-Renewing Daily Micro-Dose Serum
CA$89.00
-
Midnight Recovery Concentrate
CA$175.00
- Better Screen UV Serum
-
Super Multi-Corrective Cream
CA$103.00
People Say
Glow and skin texture improvement Mostly MentionedMostly Mentioned
- “woke up with soft, supple skin — COSRX Advanced Snail 92 All in One Cream”
- “gives me that glass skin look — COSRX Advanced Snail 96 Mucin Power Essence”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
- “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
Lightweight and fast-absorbing Often MentionedMostly Mentioned
- “absorbs instantly like water — COSRX The 6 Peptide Skin Booster Serum”
- “sinks in immediately — COSRX Advanced Snail Peptide Eye Cream”
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
Gentle and non-stripping formula Often MentionedOften Mentioned
- “No stinging or irritation — COSRX BHA Blackhead Power Liquid”
- “doesn't strip my skin — COSRX Low pH Good Morning Gel Cleanser”
- “no stinging — COSRX Advanced Snail Peptide Eye Cream”
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
Deep hydration and moisturization Sometimes NotedOften Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
- “skin drinks it up — COSRX Advanced Snail 96 Mucin Power Essence”
Effective acne and pore control Often MentionedSometimes Noted
- “helped to improve my acne after only 2 weeks — COSRX Salicylic Acid Daily Gentle Cleanser”
- “cleared up my spots — COSRX Low pH Good Morning Gel Cleanser”
- “Melted blackheads right off — COSRX BHA Blackhead Power Liquid”
- “sucked the gunk out of my pores — Kiehl's Rare Earth Deep Pore Cleansing Masque”
High price and poor value Rarely NotedMostly Mentioned
- “expensive for me — COSRX The Hyaluronic Acid 3 Serum”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Allergic reactions and skin irritation Sometimes NotedSometimes Noted
- “stings really bad if it accidentally gets in the eyes — COSRX Salicylic Acid Daily Gentle Cleanser”
- “burns eyes when sweating — COSRX Ultra-Light Invisible Sunscreen”
- “burned my face immediately — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “stings my face and feels like burning — Kiehl's Super Multi-Corrective Cream”
Dryness or insufficient moisture Often MentionedRarely Noted
- “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “some extremely dry skin types need a thicker balm or oil on top — Kiehl's Ultra Facial Cream”
- “left my face tight — COSRX Low pH Good Morning Gel Cleanser”
No visible or slow results Sometimes NotedSometimes Noted
- “Takes a month to work — COSRX BHA Blackhead Power Liquid”
- “didn't do anything — COSRX AHA/BHA Clarifying Treatment Toner”
- “Did absolutely nothing — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “Takes months to see — Kiehl's Clearly Corrective™ Dark Spot Solution”
COSRX vs Kiehl's routines for dry skin
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Cleanser
Advanced Snail Mucin Gel Cleanser
Morning · Evening · Once a week
CA$36.96
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning
CA$31.98
-
Moisturizer
Advanced Snail 96 Mucin Power Essence
Morning · Evening · Once a week
CA$24.99
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
CA$26.97
-
Serum or Treatment
Galactomyces 95 Tone Balancing Essence
Evening · Once a week
CA$24.49
-
Nourishing Mask
Full Fit Propolis Honey Overnight Mask
Once a week
CA$34.99
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
CA$53.00
-
Hydrating Toner
Ultra Facial Toner
Morning
CA$36.00
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
CA$87.00
-
SPF
Ultra Facial Cream
Morning
CA$52.00
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
CA$51.00
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
CA$105.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy COSRX routine · CA$218.38 · 91% fit
Buy Kiehl's routine · CA$413.99 · 80% fitSee multi-brand routine · 99% fit
COSRX vs Kiehl's routines for oily skin
-
Cleanser
Salicylic Acid Daily Gentle Cleanser
Morning · Evening · Once a week
CA$18.51
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning · Once a week
CA$31.98
-
Moisturizer
Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
CA$29.98
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
CA$26.97
-
Cleansing Toner
AHA/BHA Clarifying Treatment Toner
Evening
CA$20.40
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
CA$53.00
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
CA$36.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
CA$33.00
-
SPF
Ultra Facial Cream
Morning
CA$52.00
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
CA$51.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
CA$52.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
CA$35.00
Buy COSRX routine · CA$288.29 · 92% fit
Buy Kiehl's routine · CA$370.40 · 80% fitSee multi-brand routine · 96% fit
COSRX vs Kiehl's routines for combination skin
-
Cleanser
Advanced Snail Mucin Gel Cleanser
Morning · Evening · Once a week
CA$36.96
-
Hydrating Toner
Full Fit Propolis Synergy Toner
Morning · Once a week
CA$31.98
-
Moisturizer
Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
CA$29.98
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
The Niacinamide 15 Serum
Evening · Once a week
CA$26.97
-
Cleansing Toner
AHA/BHA Clarifying Treatment Toner
Evening
CA$20.40
-
Serum or Treatment
Galactomyces 95 Tone Balancing Essence
Evening · Once a week
CA$24.49
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
CA$53.00
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
CA$36.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
CA$33.00
-
SPF
Ultra Facial Cream
Morning
CA$52.00
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
CA$51.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
CA$52.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
CA$35.00
Buy COSRX routine · CA$271.24 · 91% fit
Buy Kiehl's routine · CA$373.49 · 79% fitSee multi-brand routine · 96% fit
Questions and answers
COSRX or Kiehl's: which is better?
COSRX is better for dry skin because Lovi rates its routine fit as Superior, compared to High for Kiehl's. The products on this page help provide deep hydration and effective acne control with ingredients like hyaluronic acid and glycerin.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017
What is the difference between COSRX and Kiehl's?
COSRX is generally better for gentle formulations and acne control, whereas Kiehl's excels in providing deep hydration and moisturization. Lovi rates COSRX as a Superior fit for dry skin, oily skin, combination skin, sensitive skin, dry sensitive skin, and oily acne-prone skin, while Kiehl's is rated as a High fit for these skin types.
COSRX or Kiehl's for dry skin?
For dry skin, COSRX offers superior routine fit compared to Kiehl's. The products on this page help provide deep hydration and improve skin texture while remaining gentle and non-stripping.
COSRX or Kiehl's: which cleanser is better?
COSRX is generally better for acne-prone skin, as the products on this page show that COSRX has superior fit levels for oily and acne-prone skin compared to Kiehl's. Reviewers also note that COSRX provides a more gentle and non-stripping formula along with effective acne and pore control.
Which is more affordable, COSRX or Kiehl's?
COSRX is more affordable, whereas Kiehl's features a high price point among its review themes.
Between COSRX and Kiehl's, which brand offers a better routine fit for dry sensitive skin?
Between COSRX and Kiehl's, COSRX offers a Superior routine fit for dry sensitive skin, whereas Kiehl's offers a High routine fit.
How do the fragrance-free product percentages compare between COSRX and Kiehl's?
COSRX offers a higher percentage of fragrance-free options, with 37 out of 38 products on this page listing no fragrance compared to Kiehl's 26 out of 28.
Which brand performs better for effective acne and pore control according to review themes?
COSRX performs better for effective acne and pore control according to review themes. Lovi rates COSRX as having a Superior routine fit for acne-prone skin.
COSRX or Kiehl's for oily skin?
For oily skin, both COSRX and Kiehl's fit well, but Lovi rates COSRX as having a Superior routine fit compared to Kiehl's High fit. COSRX offers products like the Oil-Free Ultra-Moisturizing Lotion with Birch Sap that help control oil while maintaining hydration.
COSRX or Kiehl's: which moisturizer is better?
Both brands offer moisturizers for different skin types, but Lovi rates COSRX as having a superior fit for dry skin compared to Kiehl's high fit. Additionally, the products on this page for COSRX feature key ingredients like hyaluronic acid, which helps with skin quality and aging.
COSRX or Kiehl's for sensitive skin?
COSRX is the better choice for sensitive skin, offering Superior routine fit compared to Kiehl's High fit level. The products on this page help provide gentle and non-stripping care.
COSRX or Kiehl's: which sunscreen is better?
COSRX offers superior fit levels for acne-prone skin on the products on this page compared to Kiehl's. Kiehl's sunscreen provides a high fit level for skin with dark spots, combination skin, sensitive skin, acne-prone skin, and mature skin.
COSRX or Kiehl's for acne-prone skin?
For acne-prone skin, COSRX is the better choice because Lovi rates its routine fit as Superior, whereas Kiehl's is rated as Average. Reviewers note that the products on this page help with effective acne control and clearing.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Bifidobacterium longum lysate, a new ingredient for reactive skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
In vitro and in vivo anti-allergic effects of Arctium lappa L
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Skin moisturization by hydrogenated polyisobutene--quantitative and visual evaluation
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Effects of an ultraviolet B radiation absorber on photocarcinogenesis in hairless albino mice
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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