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Anua vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Hada Labo are a Korean brand founded in 2019 and a Japanese brand founded in 2004, respectively. Anua offers moisturizers, toners, serums, cleansers, and more built around hyaluronic acid, heartleaf, and niacinamide, while the Japanese brand is warmly loved for its targeted toners, gentle makeup removers, and deeply hydrating moisturizers. The Korean brand fits dry skin and oily acne-prone skin best, whereas its counterpart suits dry, sensitive, oily, and combination skin types. They differ in their specific formulations and origins, with the former emphasizing targeted serums for blemishes and soothing, and the latter relying on thoughtfully crafted, harmonious formulas for general hydration and comfort.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Anua and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Hada Labo products

People Say

AnuaHada Labo
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Glow and Smooth Texture Mostly MentionedSometimes Noted
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “glassy skin look — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Makes my skin plump and hydrating. — Hada Labo Gokujyun Perfect Gel”
  • Lightweight and Fast-Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
    • “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
  • Fragrance and Gentle Formulas Rarely NotedMostly Mentioned
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “No fragrance/alcohol — Hada Labo Gokujun Premium”
    • “no irritation, no breakouts — Hada Labo Shirojyun Premium Whitening Lotion”
    • “no scent — Anua Rice 70 Glow Milky Toner”
  • Soothing and Calming Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “calms my redness — Hada Labo Premium Whitening Lotion (Light)”
  • Brightening and Dark Spots Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
  • Sticky or Tacky Finish Sometimes NotedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
    • “tacky finish — Anua Rice 70 Glow Milky Toner”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Breakouts and Acne Often MentionedOften Mentioned
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
    • “Broke me out. — Anua Niacinamide 10% + TXA 4% Serum”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”
    • “Closed comedones — Hada Labo Gokujun Premium”

Questions and answers

Anua or Hada Labo: which is better?

Hada Labo provides better hydration and moisture among the products on this page, while Anua does better for glow, smooth texture, and soothing. Reviewers note that Hada Labo focuses heavily on deep hydration with hyaluronic acid, whereas Anua is known for brightening serums and calming ingredients.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

What is the difference between Anua and Hada Labo?

Hada Labo excels in hydration, moisture, and gentle formulas, whereas Anua is better for glow, smooth texture, soothing, and calming. Both brands offer equal performance in lightweight textures, brightening, and managing breakouts, while every product on this page is fragrance-free for both brands.

Anua or Hada Labo: which moisturizer is better?

For moisturizers, Hada Labo provides superior deep hydration and moisturization, whereas Anua excels in soothing and barrier support across the products on this page.

Which is more affordable, Anua or Hada Labo?

This page does not contain pricing information, so a comparison of affordability between Anua and Hada Labo cannot be made.

Which causes fewer breakouts, Anua or Hada Labo?

Both brands are equal when it comes to breakouts and acne based on reviewer feedback on this page. Reviewers note that the products on this page for both Anua and Hada Labo may sometimes cause breakouts or clogged pores.

Between Anua and Hada Labo, which brand is better for deep hydration and moisturization according to reviewers?

Hada Labo does better for deep hydration and moisturization according to reviewers.

How do the founding years and countries of origin compare between Anua and Hada Labo?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas Hada Labo was founded earlier in 2004 in Japan and is owned by Rohto Pharmaceutical Co., Ltd.

Which brand performs better for soothing and calming the skin based on reviewer themes?

Anua performs better for soothing and calming the skin compared to Hada Labo according to reviewer themes.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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