SKIN1004 vs Anua
SKIN1004 and Anua are Korean skincare brands offering targeted regimens built around centella asiatica, heartleaf, hyaluronic acid, and niacinamide. SKIN1004 features toners, moisturizers, sunscreens, and masks that suit oily and combination skin best, while Anua provides moisturizers, toners, serums, and cleansers that fit dry and oily acne-prone skin best. Although both incorporate niacinamide to reduce hyperpigmentation and hyaluronic acid for skin benefits, the first brand emphasizes centella asiatica for moisture and acne reduction, whereas the second brand relies on heartleaf for soothing care.
SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.
mk.co.krpitchbook.comtracxn.comgoodai-global.com
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
prnewswire.comkedglobal.comtracxn.comv.daum.net
This page compares some of the most popular SKIN1004 and Anua products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular SKIN1004 vs Anua products
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Heartleaf Pore Control Cleansing Oil
CA$30.99
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Heartleaf 77% Soothing Toner
CA$28.99
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Niacinamide 10% + TXA 4% Serum
CA$28.00
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PDRN Hyaluronic Acid Capsule 100 Serum
CA$34.99
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Heartleaf Quercetin Pore Deep Cleansing Foam
CA$22.40
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Rice 70 Glow Milky Toner
CA$31.99
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PEACH 70% NIACINAMIDE SERUM
CA$33.50
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Heartleaf 77% Clear Pad
CA$32.98
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Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
CA$49.86
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Madagascar Centella Light Cleansing Oil
CA$22.99
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Madagascar Centella Toning Toner
CA$28.00
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Madagascar Centella Poremizing Light Gel Cream
CA$21.99
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Madagascar Centella Quick Calming Pad
CA$25.60
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Madagascar Centella Watergel Sheet Ampoule Mask
CA$25.99
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Hyalu-Cica Moisture Cream
CA$23.99
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Zombie Pack
CA$32.99
People Say
Hydration and soothing Mostly MentionedMostly Mentioned
- “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
- “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
Lightweight texture Mostly MentionedOften Mentioned
- “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
Gentle and non-irritating Often MentionedOften Mentioned
- “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “Perfect for sensitive skin — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
- “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
Exfoliation and smoothing Sometimes NotedOften Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “helps to get rid of dark spots — Anua Rice Enzyme Brightening Cleansing Powder”
- “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
- “skin feels super soft — SKIN1004 Zombie Pack”
Cleansing and pore care Sometimes NotedSometimes Noted
- “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
- “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “dense creamy foam — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
No white cast and makeup compatibility Rarely NotedSometimes Noted
- “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
- “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
- “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
Breakouts and acne Rarely NotedOften Mentioned
- “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “caused cystic acne — SKIN1004 Hyalu-CICA Blue Serum”
- “Caused tiny bumps — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Sticky or shiny finish Sometimes NotedSometimes Noted
- “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “looked greasy by midday — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
- “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
Irritation and stinging Sometimes NotedSometimes Noted
- “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
- “Stung my face — SKIN1004 Madagascar Centella Quick Calming Pad”
- “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
SKIN1004 vs Anua routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
CA$22.90
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning
CA$31.99
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
CA$42.88
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
CA$10.00
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Cleanser
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
CA$49.86
-
Hydrating Toner
Probio-Cica Essence Toner
Morning
CA$24.99
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
CA$22.99
-
Nourishing Mask
Madagascar Centella Watergel Sheet Ampoule Mask
Once a week
CA$25.99
Buy Anua routine · CA$204.76 · 87% fit
Buy SKIN1004 routine · CA$123.83 · 86% fitSee multi-brand routine · 99% fit
SKIN1004 vs Anua routines for oily skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
CA$22.90
-
Hydrating Toner
Probio-Cica Essence Toner
Morning · Once a week
CA$24.99
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
CA$49.86
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
CA$22.99
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
CA$26.97
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
CA$22.40
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
CA$33.50
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
CA$42.88
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
CA$31.40
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy SKIN1004 routine · CA$272.21 · 87% fit
Buy Anua routine · CA$320.12 · 85% fitSee multi-brand routine · 96% fit
SKIN1004 vs Anua routines for combination skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
CA$22.90
-
Hydrating Toner
Madagascar Centella Toning Toner
Morning · Once a week
CA$28.00
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
CA$49.86
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
CA$22.99
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
CA$26.97
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
CA$22.40
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
CA$31.99
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
CA$33.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
CA$31.40
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy SKIN1004 routine · CA$230.22 · 87% fit
Buy Anua routine · CA$249.24 · 85% fitSee multi-brand routine · 96% fit
Questions and answers
SKIN1004 or Anua: which is better?
Both SKIN1004 and Anua are great choices, as they offer an equal High routine fit across all skin types on this page. SKIN1004 stands out for lightweight textures, while Anua excels in exfoliation, smoothing, cleansing, and pore care.
What is the difference between SKIN1004 and Anua?
SKIN1004 is known for lightweight textures, whereas Anua is better for exfoliation, smoothing, cleansing, and pore care. Both brands feature fragrance-free formulas and equal overall routine fit levels across all skin types.
SKIN1004 or Anua for dry skin?
Both SKIN1004 and Anua are a High fit for dry skin on this page. Reviewers note that SKIN1004 excels in lightweight textures, while Anua products on this page are known for brightening serums and barrier support.
SKIN1004 or Anua: which cleanser is better?
Anua does better for cleansing and pore care among the products on this page. Reviewers often mention Anua for its effective cleansing options, while SKIN1004 features soothing gel and foam options.
Which is more affordable, SKIN1004 or Anua?
This page does not provide pricing information or compare the affordability of SKIN1004 and Anua.
How do the key active ingredients compare between SKIN1004 and Anua skincare lines?
SKIN1004 and Anua both feature hyaluronic acid, niacinamide, panthenol, and Centella asiatica across the products on this page, while Anua also relies heavily on heartleaf. Hyaluronic acid helps bind moisture to the skin, and niacinamide may help reduce pigmentation.
Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002
Which brand performs better for cleansing and pore care according to reviewer themes?
Anua performs better for cleansing and pore care among the products on this page. Reviewers frequently note its effectiveness in these areas, while the brand also excels in exfoliation and smoothing compared to SKIN1004.
SKIN1004 or Anua for oily skin?
Both SKIN1004 and Anua are a High fit for oily skin. Anua does better for cleansing and pore care, while SKIN1004 delivers a more lightweight texture.
SKIN1004 or Anua: which moisturizer is better?
Both SKIN1004 and Anua offer effective moisturizers on this page, with similar routine fit levels across various skin types. Anua features popular options with soothing and barrier support, while SKIN1004 products on this page are known for lightweight and soothing hydration.
SKIN1004 or Anua for sensitive skin?
Both SKIN1004 and Anua offer a High routine fit for sensitive skin on the products on this page. Reviewers note that both brands provide gentle and non-irritating care, though Anua has an advantage in exfoliation and smoothing.
SKIN1004 or Anua: which sunscreen is better?
Both SKIN1004 and Anua offer highly rated sunscreens on this page, with SKIN1004 featuring the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum and Soothing Sun Milk, and Anua featuring the Heartleaf Silky Moisture Sun Cream. Reviewers note that Anua is better for no white cast and makeup compatibility, while SKIN1004 provides lightweight textures.
SKIN1004 or Anua for acne-prone skin?
Both SKIN1004 and Anua offer products that provide a High routine fit for acne-prone skin. Reviewers note that the products on this page from Anua focus on brightening and smoothing texture, while SKIN1004 leans toward lightweight soothing care.
Research behind their key ingredients
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Bifidobacterium longum lysate, a new ingredient for reactive skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Self-Assembled Cubic Liquid Crystalline Nanoparticles for Transdermal Delivery of Paeonol
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Effects of topical copper tripeptide complex on CO2 laser-resurfaced skin
Starch- and carboxymethyl cellulose-based films as active beauty masks with papain incorporation
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Moisturizing effect of alcohol-based hand rub containing okra polysaccharide
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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